The epic finale of this year’s famed H-Artistry – The Global Art of Mixing is finally here, featuring a stellar line up of artists from around the world, as well as a trademark mix of sights, sounds and taste. The nation’s most anticipated super-clubbing event is set to take place at the Malaysia International Exhibition and Convention Centre (MIECC) in Mines Resort City on 2 November 2020 from 7.00pm to 1.00am.

This H-Artistry finale will see the return of the Hennessy Art of Mixing Zone, featuring the My Hennessy Moment Photo Booth, as well as the trailblazers of all H-Artistry parties – the Hennessy V.S.O.P signature long drinks: Hennessy Apple, Hennessy Berry, Hennessy Ginger and Hennessy Soda.

Moving into the main arena from the Hennessy Art of Mixing Zone, party goers will once again groove to an eclectic mix of Western and Eastern musical genres, styles and cultures. The stage at this year’s H-Artistry finale will be taken over by British song bird and vocal powerhouse Neon Hitch, famous for her Billboard chart topper “Love U Betta”, and her collaboration with Gym Class Heroes on “A** Back Home”; Korea’s rising star NS Yoon-G, who has performed with the likes of Jay Park; progressive house guru Dmitry KO, famous for his collaboration with Starkillers on “Odessa”; world-renowned trance hard-hitter Jochen Miller, who was featured in Armin’s “State of Trance” mix album; our very own electro and techno DJ heroes Lapsap.

Taking party innovation to the next level, the MY Hennessy Mobile App will enable party-goers to immerse in a whole new party experience. Be sure to download the MY Hennessy App NOW from the App Store or Google Play onto your iOS and Android and get the app ready for the experience.

H-Artistry invites can be obtained by purchasing bottles of your favourite Hennessy V.S.O.P at participating outlets. Every purchase of ONE Hennessy V.S.O.P 70cl comes with TWO exclusive invites the purchase of TWO Hennessy V.S.O.P 70cl bottles comes with FIVE exclusive invites.

In addition to that, My Hennessy members can also earn the H-Artistry invites using the MY Hennessy app through collection of points by using the app’s feature and redeem the invites using Hennessy Exchange.

Already pumped up and excited about H-Artistry? Snap, post or share your excitement using #HARTISTRYKL with the rest of the nation as we begin the countdown to this year’s super-clubbing event.

H-Artistry parties are widely anticipated every year, especially towards the year-end season and while all revellers will be partying hard this 2 November at perhaps the biggest H-Artistry party yet, partying hard and partying smart is imperative. Complimentary mineral water will be provided throughout the night, and food stalls will also be available outside the venue for everyone to recharge during and after the event.

H-Artistry is open to non-Muslims above the age of 18 only. For more information, log on to www.h-artistry.com.my or Hennessy Malaysia Facebook page.

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Throughout history, legends have risen, birthing stories and codes that withstand the test of time; gripping at the hearts and minds of all who encounter them. The legendary cognac Hennessy V.S.O.P. is one that has retained a tangible essence till this day – the exact same spirit blended by James Hennessy for King George the IV in the year 1817, which has taken on various forms and manifestations through the ages. This legend is now manifesting in avant-garde fashion like never before. Meet a legend, feel its power, and create your own codes with Hennessy V.S.O.P. Kyrios – the 3rd addition to the Hennessy V.S.O.P. Privilege Collection.

Kyrios, or Guardian of the Codes in Greek, is key to the codes of the legendary world of Hennessy V.S.O.P. – sentinel to the Very Superior Old Pale that has not only remained unadulterated through the ages, but has become the world’s most loved cognac today. Discover the meaning of these codes which make Hennessy V.S.O.P. the legend it is, and appreciate their stories.

The Codes of Hennessy V.S.O.P.

The Grapes
The grapes are the symbol of the vineyards. They refer to the grandeur of the House of Hennessy and the nobility of the product. They also refer to the ancestral savoir-faire, to the elaborate craftsmanship, and to the extreme care that is conferred to the creation of a high-quality product.

The “Bras Arme”
The emblematic “bras armé” reflects the long history of Hennessy. It has been part of the Hennessy seal for more than 2 centuries. Now engraved in the glass, it emphasizes the constant search of quality. This symbol of ambition adds more “substance” to the charisma by setting the spirit of conquest.

“1817”
1817 is the date when the legend of Hennessy V.S.O.P began. On October 7th, 1817, the future King George IV of England asked the House of Hennessy to supply him with a special cognac. A blending that is described in the records with the words “Very Superior Old Pale”. This pale-coloured cognac, was the kind preferred at the time by the English, who were known for their appreciation of high-quality eaux de vie that age well while keeping a light robe. The prince’s request was precise. This cognac was supposed to be developed with a finely balanced structure. But for James Hennessy, who received the order, nothing was impossible.

The Copper Colour
The new colours of this collector are meant to pay tribute to the heritage of Hennessy V.S.O.P. They add more elegance and style to the carafe. The copper colour is a reminder of the pot stills. This deep tint evokes centuries of distillation. As for the startling carbon-grey colour, it holds two dimensions. A technical one, currently used in the automobile industry, mostly for fast concept cars. It also expresses an artistic dimension: Carbon was the canvas on which Chris Bangle used to express his art.

The New Silhouette
Today’s new silhouette, a reinterpretation of the original iconic V.S.O.P bottle from 1954, has been recently designed by the automobile designer Chris Bangle. First, he slightly accentuated the curves on the sides of the carafe, reinforcing its silhouette’s dynamics, then he lengthened its neck and straightened its shoulders, stretching it vertically. Chris Bangle has also chosen to confirm this upward movement with an enriched base resem- bling a pedestal to distinguish the whole with a certain opulence while maintaining its stability. With a carefully designed optical effect, the front of the carafe evokes a pyramid perspective, discrete but structured, suggesting an upward vanishing point as if a vertical thrust is about to raise it toward the heavens.

KYRIOS

Kyrios is the first stunning variation of the new Hennessy V.S.O.P. carafe, brainchild of automobile designer Chris Bangle, which was launched worldwide in 2012. Kyrios joins the Hennessy V.S.O.P. Privilege Collection this 2013 as an epitomization of a true collector’s bottle, and the drink of choice for the classy and discerning. Taking design cues from the Codes of Hennessy V.S.O.P., Kyrios isn’t merely a bottle that makes a statement. It is also an innovation of a legend, forged with class, exclusivity and desirability in mind.

A matte carbon gray mantle envelopes its new silhouette, giving the Kyrios a quiet, stop-and-stare invoking brilliance – a bonus for those who are unafraid to make a statement on any drinking occasion. Copper grapes decorate the bottle as a reminder of the ancestral savoir-faire and elaborate craftsmanship of the blend, while slick lines flank the Hennessy V.S.O.P. label to accentuate the new silhouette.

The label itself is an innovation – being the very first 3D label to be used on a spirit bottle, proudly emblazoning the “1817” monogram while depicting the depth of time through which Hennessy V.S.O.P. has thrived as the superior cognac. By night, Kyrios comes alive with a breathtaking glow from the flanking silhouette lines that shine in bright copper under black light; a stunning spectacle inside any club.

With Kyrios being an extension of Chris Bangle’s contemporisation of the new Hennessy V.S.O.P. carafe, the Codes continue to guard its heritage as the exact same blend commissioned by King George the IV almost two centuries ago. Today, Hennessy V.S.O.P. has become the world’s most loved V.S.O.P. cognac, and is recognized for its versatility as a drink to be shared over any social occasion, especially as a long drink on a pumping club night.

The Hennessy V.S.O.P. Kyrios will be available in Malaysia from 28 January onwards, exclusively at selected Jusco & Chinese restaurants nationwide, and will debut in all major clubs and entertainment outlets this March. For more details and information, please visit www.fb.com/hennessymalaysia.

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