With the Year of the Horse just around the corner, Tiger Beer, the world’s No. 1 international Asian beer unveiled their ‘Celebration of Abundance’ festive campaign at Quill 9, Petaling Jaya, promising consumers an exciting and rewarding nationwide promotion with great prizes and exciting events this upcoming Chinese New Year.

The launch of the Tiger Beer ‘Celebration of Abundance’ Chinese New Year campaign saw the majestic entourage of auspicious Chinese characters including the God of Prosperity, Heavenly Angels and lion dancers as well as the arrival of Guinness Anchor Berhad (GAB) Managing Director, Hans Essaadi and Marketing Director, Bruce Dallas on horseback in homage to the upcoming Year of the Horse.

Speaking during the launch of this auspicious campaign, Hans Essaadi, Managing Director of GAB shares, “Tiger Beer has always placed a great emphasis on cultivating a good relationship with the Chinese community and during Chinese New Year, it is even more important for us to be part of celebration, when reunions between family and friends take on utmost importance. This year, we want to give our loyal consumers a celebration of abundance, where they are rewarded manifold with New Year’s treasures as they celebrate with Tiger Beer and the rest of our award winning range of brews.”

At the event, Hans revealed the Tiger Beer’s Celebration of Abundance Treasure Chests where the grand prizes of 8 all-new BMWs 3-series await the lucky consumers when they raise their glasses and cheer “Yum Seng” with Tiger, Guinness, Heineken, Anchor and the newly launched Tiger Radler from December 16 onwards at participating coffee shops, food courts and restaurants. Apart from the exclusive 8 BMWs, known as ‘Precious Horse’ in Chinese, consumers also stand a chance to win many exciting prizes when they choose to celebrate with these five brews.

In line with the ‘Celebration of Abundance’ theme, Tiger Beer will also be meeting consumers on-ground through its nationwide road show at selected coffee shops, food courts and restaurants in Peninsular Malaysia to reward GAB’s loyal consumers. At these outlets, consumers purchasing three large bottles of GAB’s beers will get a chance to participate in a lucky draw from the GAB treasure chests with prizes ranging from GAB premiums, products and cash prizes of RM888. Now that’s truly a celebration of abundance!

Hans continues, “You could say that this is Tiger Beer’s own way of thanking our loyal consumers in a big and rewarding manner. On behalf of GAB, I would like to wish our consumers a Happy and Prosperous Chinese New Year and may the Year of the Horse bring you a celebration of abundance.”

This Chinese New Year, be sure to think of GAB’s award-winning range of iconic brews as you can look forward to ‘A Celebration of Abundance’ for you, your family and friends. For more information on this campaign, please visit  www.gab.com.my today.

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This is the first time I see a head on collision between this 2 brands after covering so many of their event in between these few years. Not too sure because we got limited good big areas or accidental both collide the event on the same day and same place.

Carlsberg is doing “Meet The Legends” at Movida with big screen setup. The turn was great, I can see the amount of people that fill up the place. After the face game some of the ex-Liverpool turn up to meet the fans.

Then you have Tiger with their Tiger FC event with Beer Factory. Both screen are back to back but facing an opposite direction. The Tiger FC screen is huge, the turn out was good too.

Verdict
It’s scary to have the 2 big boys organise the event at the same spot. The noise pollution is massive inside Sunway Giza. I quite pity shops/restaurant nearby. Is good for business for the pubs but I quite doubt it help the surrounding F&B. This is the first time I see head on collision between 2 brands on the same place. In the end, I guess consumer that came and watch football will have a good time. What you think? Should they organise event side by side?

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Get Tiger Beer @ RM8++ only PER PINT from 3pm to 6pm, RM 13++ PER PINT from 6pm to 8pm daily from Monday to Sunday at House@Gtower from April 2nd onwards(Monday)!! I LOVE BEER-3 pint beer package from Monday to Friday to satisfy your beers cravings ? Act fast now to grab your icy cold pints while stocks last!! Call 03-21644414 now for RSVP or for to check out more details! Cheers!

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Tiger’s ‘Living it Up’ year-end party, the final product of a never-before-seen collaboration among a group of winning local personalities from distinct backgrounds, is set to be the most exclusive year end party.

Date: 16 December
Venue: Vertigo, The Gardens
Time: 8pm till late

Tiger’s Living it Up celebrities Namewee, Douglas Lim, ManHanD and the Chong Sisters each represent an open to winning mind-set from their different walks of life; a value which Tiger looks to salute. These celebrities have been working together to plan this party over the past weeks, and videos of their planning and discussion can be witnessed on www.facebook.com/tigerbeer. Like-minded consumers who have a thirst for winning now have the chance to win exclusive invites to party with these celebrities this December.

By simply clicking on the ‘Living it Up’ tab on Tiger Beer’s Facebook page, consumers can view and share the party-planning videos of the celebrities and be in the running to party with the celebrities. The more you share on Facebook, the higher the chances for you to win invites to the party.

The ‘Living it Up’ party will be hosted by Douglas Lim along with the Chong Sisters, Pamela and Vanessa Chong; and it will feature performances by Namewee as well as Malaysia’s hottest Chinese hip hop rap group ManHanD. Coupled with free flow of Tiger beer, good food, a great venue and an international guest DJ to spin the night away, Tiger’s Living it Up party is going to be a truly phenomenal year-end event.

“Tiger is a known across the world to be an enabler of great winning moments, and we are looking to celebrate this year end with a star-studded ‘Tiger Time’ for all who are open to winning – individuals who embrace the value of ingenuity in creating win-win situations for everyone around them. This is what Tiger aims to salute through our ‘Here’s to Tiger Time’ campaign. So don’t miss out this opportunity to party with the stars and have a great time this 16 December at Vertigo KL,” said Sean Koh, Marketing Manager of Tiger.

In the meantime, be sure to log on to www.facebook.com/tigerbeer to witness the witty discussions and introductions by Tiger’s ‘Living it Up’ celebrities and share the videos today.

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Petaling Jaya, 18 September 2020 – Award-winning Tiger Beer’s innovative football offering, Tiger Street Football which started its campaign in Asia this April successfully ended its search for the Kings of the Streets. The world-class street football tournament saw team ADC Florianopolis of Brazil winning the first Tiger Street Football Tournament and walking away with the grand prize of USD30,000 after a stunning display of sublime street play throughout the day.

Today’s grand finals saw qualifying teams from Malaysia, Singapore, China, Thailand and Vietnam as well as two invited professional street football teams from Brazil and Holland battling it out in high winning spirits, they fought to  the last whistle in the fast-paced, adrenalin-pumping game.

Tiger Street Football is a fresh and innovative consumers experiential offering from Tiger Beer through its Tiger FC platform that engages football fans with a total football experience; from the best football viewing parties, to the best online football games engagements and now bringing the edgiest football action to the streets of Malaysia.

“Tiger FC has a legacy of delivering the best viewing parties, football themed promotions, contests and perks to football lovers in Malaysia. Last year, Tiger FC hosted 700 viewing parties across the nation in conjunction with the 2010 FIFA World Cup – the largest number ever in Malaysia,” said Ms Yap Swee Leng, Marketing Director of Guinness Anchor Berhad (GAB).

“This year, we continue to innovate the Tiger FC proposition by bringing our consumers more winning football experiences and moments through Tiger Street Football Tournament where they get to experience football at its best and edgiest up-close. Whether they are participating or cheering, fans or players, they all share the same passion and thirst for winning, which is true to the Tiger’s spirit,” she added.

Atmosphere surrounding the unique, caged and rounded Tiger Street Football pitched greatly intensified as the tournament approached the semi-finals, as crowd favourites ADC Florianopolis and Street Legends from Brazil and Holland made it through to the Grand Finals. However, it was seamless teamwork coupled with the timely wit of ADC Florianopolis from Brazil that gave them the much needed edge to beat the Street Legends 4-1, in an exhilarating match amidst loud cheers from the spectators.

“We are absolutely overjoyed to emerge as the Tiger Street Football Grand Champions! It has indeed been an incredible journey for us as a team, and we have spent countless hours training and sharpening our skills to put up a good fight in this tournament. It was a fantastic experience to play on such an international platform of street football and we are definitely looking forward to more great football events by Tiger,” said Denison Cabral, captain of ADC Florianopolis.

Runner-up Orry Stoc from Street Legends was gracious about his team’s defeat in the Grand Final and praised the organizers for a putting up a great tournament. “We are just happy to have made it this far, as it is truly a dream to be participating in such a huge tournament. We are glad that Tiger and ESPN Star Sports had put together such an amazing event, because it truly brought a fresh spin to football, right here on the streets of Malaysia,” said Orry Stoc, captain of Runner-ups Street Legends.

Aside from being one of the most explosive street football tournaments in Asia, the finale of Tiger Street Football was also a huge celebration of football festivity, where football lovers were treated to a myriad of exciting street performances. Bangkok’s famed Exotic Band kept the crowd up on their feet with their infectious beats, while DJ Knatz, a familiar face in Bangkok’s local music scene, kept the volume up and lively throughout the day.

Singapore’s freestyle football maestros, the Urban Street Team wowed the crowd with their slick moves, while the most anticipated performances were by Elecoldxhot, winners of 8TV’s Showdown 2011 street dance competition.

With ESPN Star Sports as co-organisers, the semi finals and Grand Final matches were broadcaste “live” from 1 Utama to audiences from around the world.

As the Grand Finals brought Tiger Street Football to an amazing end, the conclusion also marked the official kick-off of the brand new Tiger FC season, which will continue to bring winning football moments to football fans nationwide throughout the Barclays Premier League 2011/12 season. Log on to www.tigerbeer.com.my for more information.

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