Heineken launches ‘Cities of the World,’ a global campaign aimed at inspiring people to get out of their routines and start exploring their cities. Borne of the insight that Heineken drinkers may be familiar with the hot spots of their cities but may not venture out to explore more, this campaign aims to inspire them to move away from their usual habits and discover more within their own backyard.

This two-month long campaign sees the introduction of limited Cities edition bottles and encompasses digital activities that help people unlock hidden gems around Malaysia.

“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.

For those with a passion for discovery, Heineken developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.

Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014.

For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out www.heineken.com/openyourcity.

 

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GUINNESS unveiled the GUINNESS EXPERIENCES global consumer contest, part of the global GUINNESS 250 celebrations – marking 250 years since Arthur Guinness signed the 9,000 year lease on the St. James’s Gate brewery in Dublin.

The contest will provide an unforgettable trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship, a journey to the depths of the sea in the world’s first GUINNESS deep sea bar; and an exclusive gig in an intimate studio setting with one of the biggest and hottest recording groups in the world, multi-platinum recording artist The Black Eyed Peas. The launch event in Malaysia, held at Aquaria KLCC, provided a suitably surreal feel as two divers enjoyed a toast with two bottles of GUINNESS Foreign Extra Stout from inside the aquarium.

Since 1759, Arthur Guinness and the GUINNESS brand have been behind some remarkable and hugely momentous achievements. To continue this legacy and as part of the 250 celebrations, GUINNESS is giving something back to GUINNESS supporters around the world by offering the chance to win one of these three remarkable GUINNESS EXPERIENCES. Launched on 1^st July, this is the first consumer promotion held in markets around the world for the GUINNESS brand and the lucky winners will be announced later in the year.

GUINNESS SPACE EXPERIENCE

The GUINNESS SPACE EXPERIENCE will offer one lucky person the awe-inspiring opportunity to become one of the first early non-professional astronauts to venture into space with Sir Richard Branson’s Virgin Galactic, the world’s first commercial spaceline, and truly experience the ‘black stuff’ firsthand. The partnership between GUINNESS and Virgin Galactic brings together two iconic global brands.

The winner and a friend will be treated to an unforgettable trip to New Mexico – Virgin Galactic’s home at Spaceport America. Whilst there, the winner will be given full training to ensure they are mentally and physically prepared for the momentous flight that will race them through the Earth’s atmosphere at almost 2500mph – three times the speed of sound. Sitting 68 miles above the Earth’s surface, they will experience the amazing feeling of weightlessness; floating effortlessly around the cabin. The final jaw-dropping chapter to this astounding adventure will be the view of Earth from the blackness of space, stretching 1000 miles in all directions, before returning safely to the spaceport to receive official astronaut wings.

GUINNESS SEA EXPERIENCE

The GUINNESS SEA EXPERIENCE will offer one winner and two friends a truly unique experience; venturing to the depths of the sea in the first ever GUINNESS deep sea bar. The guests will be treated to an incredible four day trip to the Lofoten Islands in Norway, where they will board the exclusively designed GUINNESS deep sea bar and plunge into the black stuff. The winner and friends will be able to enjoy a GUINNESS in style, surrounded by a breathtaking seascape to depths of up to 70m below sea level.

GUINNESS STUDIO EXPERIENCE

The GUINNESS STUDIO EXPERIENCE entitles one winner and two friends to an exclusive live performance by The Black Eyed Peas (who have recently entered the charts at #1 with their new album THE E.N.D.) at an intimate recording studio as part of their forthcoming world tour. This is a private, once-in-a-lifetime opportunity for the winner and friends to experience the band’s music, up close and personal.  After the performance, the winner and friends will round off this great experience by spending some time hanging out with the band, before enjoying the perfect GUINNESS.

How to enter this remarkable contest? In Malaysia, all you need to do is answer either True or False to this simple question, “GUINNESS is celebrating its 250^th anniversary since the signing of the lease at St James’s Gate Brewery, Dublin in 1759”. Participants can enter this contest either by SMS-ing G250<SPACE>YOUR ANSWER<SPACE>NAME<SPACE>NRIC to 33212 or visiting www.guinness.com.my today. The terms and conditions, as well as further information on this contest are available on the website.

Mark Jenner, Marketing Director of Guinness Anchor Berhad said in his welcome address, “As an iconic black beer that has enjoyed the world over for 250 years, GUINNESS has consistently set the bar in being remarkable in every way. From its illustrious history and iconic heritage, this is a brand that has always been extraordinary, and this GUINNESS EXPERIENCES global consumer contest is set to continue that impressive record with these truly remarkable prizes.”

Fergal Murray, Global GUINNESS Master Brewer was in Malaysia for the first time to witness the launch of the remarkable GUINNESS EXPERIENCES global consumer contest. “It is clear that a lot has changed over the last 250 years since 1759, most notably the expansion of the GUINNESS brand beyond Ireland. GUINNESS is currently brewed in nearly 50 breweries worldwide, including Africa, Asia, Caribbean and the Americas and sold in 150 countries. Guinness & Co has ensured that with the expansion of the famous black stuff, GUINNESS has remained true to its roots, with every drop, no matter where it is consumed, being of the highest standard and quality.”

As we embark on this year-long celebration of GUINNESS there will be remarkable occasions taking place globally. Be sure to look out for much more remarkable activities in the run-up to Arthur’s Day in Malaysia on September 25.

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Since this weekend is Malaysia F1 race, all the pubs around KL are promoting it. Start from this evening all the way through out the weekend. Ferrari fans, Mercedez Fans, Brawn GP fans, go grab your checkered flag ready to party.

So here the list of happening places around Kuala Lumpur.

FRIDAY

ZOUK
113, Jalan Ampang, KL 

BARSONIC
Twilight Actiongirl presents DIG OUT YOUR OASIS — DIG OUT YOUR OASIS — TRIBUTE TO OASIS AND CONCERT TIX GIVEAWAY. Non-stop Oasis action on the decks and the stage in the early sets. There are also two live bands The Wave and Deserters are performing for the night. Many prizes are given away, include a pair of Oasis concert tickets to be won for the band’s Singapore gig on Sunday & the band’s latest album ‘Dig Out Your Soul’ CDs will be handed out to lucky punters.

MAINROOM
Zouk KL presents Fast & Fabulous Weekend. Part 1,featuring the Dejavu Bali’s “THE WHITE AFFAIR”. With two nights of amazing parties featuring blisteringly hot international DJs. Presenting the infamous Dejavu White Party that has already taken Bali, Jakarta and Singapore by storm. Featuring 3 of the hottest DJs in South-East Asia — Delizious Devina, Tiara and Jessica.

Dress code: All white

Admission:
Ticket entry (ALLOWS ACCESS to ZOUK and BARSONIC): RM28 Ladies/RM38 Men (inc 1 drink). (ACCESS to BARSONIC ONLY): RM20 Ladies/RM30 Men

Reservations*:
Call 03-2171 2075 (12pm-6pm) or 0163323191 (after 6pm)or email [email protected]. *applicable to 21 yrs old and above

CLOTH & CLEF
30, Changkat Bukit Bintang, KL

Arabyrd and Nadia will be providing us BEATS that will surely make you want to move. *This is happening at Cloth&Clef where the Artist/Talents have total freedom to do their thing*

CLUB 9 and the SIX LOUNGE
9, Jln Yap Ah Shak, KL

Tonight features SIX DJs. Milkii Hani with the sound of Discolishious & Progressive Tribal. DJ Ammar spinning LIVE dance anthems. Deejay Phinans (one half of Soundcheckmasters, who will make you go crazy with hot tunes mixed by Moto Blanco, Jason Nevins among others. The SiX Lounge DJ Farsha — not just your regular boy next door, he is here to captivate you with his looks and his skills at the deck with trance tunes. DJ Evo arguably the youngest DJ in town, check out his trance take. Cool Dude Society wild boys from Jakarta with the coolest Vinyl collection in town!

Entrance Fee:
RM50 (Advance payment or booking via DJ or before midnight. RM65 after midnight. Its FREE FLOW of HOUSE POUR & BEER from midnight to 2AM with MILKII HANI & FRIENDS!

POPPY COLLECTION
18-1, Jalan P. Ramlee, KL

 Sharam Jey from Cologne, Germany, will be making a one night appearance to DJ at Poppy Garden tonight.

Admission (with one drink): RM50. Party starts at 10pm.

WAREHOUSE
Lorong Perak, off Jalan P. Ramlee, KL

Friday’s Impact goes F1 for the Pit-Stop Party with DJs Simon Solo (UK), DJ Adza UK) and residents DJ Kuma and DJ DJ I_sec bringing you cutting edge house music and strictly international sounds.

Saturday’s Purehouse experiences an electric atmosphere playing minimal, teh-house electro and techno with residents Kuma and I_sec. Special guest tomorrow is DJ Adza (UK). 

Party starts at 9pm. No cover charge.

LUNA BAR
33rd Flr, Menara Panglobal, Jalan Punchak, off Jalan P Ramlee, KL

In10city continues its F1 themed stretch of parties with: Tonight: Bernie & The Deep House Collective & DJ Lily. Saturday-Bernie & The Deep House Collective, DJ Lily & Haze featuring Steve Thornton on percussion.

Admission for both nights (with one drink) is RM80++.
Call 03-2332 7777 for information.

MIST CLUB
18, Jalan Liku, Bangsar, KL

LOLLIPOP: A Musical Revolution of Urbanism. Get a dose of one of the finest Hip Hop nights to grace KL. With DJs Cza & Biggie on the decks and MC Syze on the mic and not forgetting pioneer of the Hip-Hop sub-genre, Lil’ Jon who once threw a party in Mist Club, this is da place for all you pimps and shawtys in the hood!

Admission (with one drink):
Guys: RM35. Ladies: FREE Entry before 11pm, RM25 after 11pm. Doors open at 9pm.
For reservation & enquiries: 012-309 7811.

BAR CLUB
ASIAN HERITAGE ROW
44-48, Jalan Doraisamy, KL

Extreme Noize brings you Friday Night Fever sounds and waves by Deejay Andy C VS Deejay Diggy spinning bootylicious cream of the R&B charts all night.

Dress code: Dress to impress.

Admission (with one drink): RM35 (men) and RM25 (ladies).

COCO BANANA
Sunway Pyramid, Bandar Sunway, Selangor

Two-time DMC Champion Deejay Ken is back with his weekly residency on Friday nights @ COCO BANANA. Rocking the dance floor with the finest skills on the decks and the smoothest Hip Hop/ RnB grooves as you heard on HITZ.FM.

SATURDAY

ZOUK
113, Jalan Ampang, KL
UPSTAIRS IN BARSONIC:

WOW presents — “Part of the Weekend Never Dies” screening + after party — FAR TOO MANY DJs. The seminal movie following the antics of 2 Many DJs gets screened in KL for the very first time. Relive the madness and mayhem. Followed by a very special party called FAR TOO MANY DJs.

Admission (with one drink): Ticket entry: (ALLOWS ACCESS TO ZOUKL AND BARSONIC) RM28 (ladies)/RM38 (men). (ALLOWS ACCESS TO BARSONIC ONLY) RM20 (ladies)/RM30 (men).

ARISTO

Aristobeat features “F1 CHECKERED FLAG V.I.P PARTY” with Alfi Da Lovely. Aristo Zouk KL’s F1 Grand Prix Party. Featuring the hottest female DJ Alfi Da Lovely — Expect only the hottest electro, progressive and vocal house this night as the bar hosts Astro Supersports F1 programme Chequered Flag V.I.P party.

DRESS CODE : BLACK & WHITE!

RESERVATIONS*: Please call 03-2171 2075 (12pm-6pm) or 0163323191 (after 6pm)or email [email protected]. *applicable to 21 yrs old and above

Zouk KL presents Fast & Fabulous Weekend. Party 2:

FAST & FABULOUS feat. DJ Sky Nellor (US) with support from DJ Goldfish.

With KL Grand Prix fever reaching fever pitch, we present what will only be described as the hottest, classiest and most glamorous party of them all. Featuring celebrity DJ and supermodel … the smoking HOT Sky Nellor who will bring her own brand of party flavours to the Zouk dancefloor.

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