I was at the launched of Kronenbourg Blanc yesterday at The View, G Tower. Is another edition of Kronenbourg beer stepping into the market. Kronenbourg Blanc is a wheat beer.
For those that love to drink from draught, no worries. This beer do come in draught as well. Happy hunting. Cheers!
The Kronenbourg 1664 Night recently held in Pavilion, Kuala Lumpur in conjunction with the week long French Fashion Soiree in Pavilion, Kuala Lumpur drew an elegant crowd all dressed in their best to enjoy this French inspired evening.
Among the guests for the evening were members of the media, invited guests of Kronenbourg 1664, bloggers as well as the lucky contest winners from Facebook and Clive. All ready to be mesmerized by this French affair.
The moment guests arrived; they were swept away by the aura of French air with the Pavilion Centre Court transformed into a quaint Parisian street with the magnificent Eiffel Tower lingering in the background.
In collaboration with Le Madame Q Fashion Group for the flagship opening
of French Labels – Morgan de Toi, Celio and Thierry Mugler, this evening saw to guests being treated to the season’s latest clothing and accessories while enjoying the exquisite taste of Kronenbourg 1664.
Girls dressed in their French inspired outfits served the guests France’s best selling premium beer, Kronenbourg 1664 all throughout the evening as they enjoyed the showcase by the 3 iconic French brands.
The caricature booth was a famous hit among the guests as all were eager to experience this famous French activity commonly found on the streets of Paris.
“We are proud for Kronenbourg 1664 to be the official sponsor of this elegant affair as Kronenbourg 1664 is the perfect embodiment of indulgence, luxury and pleasure, as well as allowing us to create pleasurable experiences for all,” said Soren Ravn, Managing Director of Carlsberg Malaysia.
As the evening progressed and guests mingled away with their Kronenbourg 1664 in hand, it was time to announce the best-dressed man and lady for the night.
Mr. Kee Hua Chee, renowned fashion and lifestyle journalist, walked away with the best-dressed man award as his outfit best embodied the French spirit of liveliness, colour and brightness.
Miss Stephanie Chua, who wore an elegant and stylish one-piece jumpsuit, won the award for the best-dressed lady.
Kronenbourg 1664 is bringing a taste of the French Art of Pleasure with the exclusive beer sponsorship of the 2011 Malaysian Open, a leg of the Women’s Tennis Association (WTA) Tour – the world’s leading professional
sport for women.
Taking a cue from the French for their love for tennis, Kronenbourg 1664 is set to give fans of both French culture and tennis an experience not to be missed. Held at the Bukit Kiara Equestrian and Country Resort from 28 February – 6 March 2011, fans will be able to enjoy the taste of Kronenbourg 1664 as they watch 32 single players and 16 doubles teams’ compete in an exciting knockout style competition.
Soren Ravn, Managing Director of Carlsberg Malaysia shared, “Kronenbourg
1664 is proud to be the beer sponsor of this prestigious tournament – WTA 2011 Malaysian Open. The tournament enables us to create pleasurable premium consumer experiences here in Malaysia and we have confidence it will be as exciting as tennis tournaments around the world such as the French Open.”
Ravn added that the tournament is a perfect fit for Kronenbourg 1664 as it attracts the same discerning individuals who appreciate the masterstrokes of a tennis match and know how to enjoy it. “We love the passion that comes with tennis and it is this same passion that a Kronenbourg 1664 is brewed to reward.”
As part of the sponsorship, Kronenbourg 1664 will work together with the
organisers to create a great atmosphere for spectators at the event. One of the key “off court” highlights is the Kronenbourg 1664 Marquee that serves Kronenbourg 1664 daily to attendees. Open to all, the marquee will incorporate activities including:
Kronenbourg 1664 Meet The Players Autograph Session
Visitors who purchase a bottle of Kronenbourg 1664 will get an opportunity to visit the Kronenbourg 1664 Marquee to get up close and personal with the tennis players. This session is held daily throughout the tournament at 6pm.
Get Shot with Kronenbourg 1664
Get your picture taken by one of our Kronenbourg 1664 tennis girls and you
would stand a chance to win exclusive autographed tennis merchandise. Kronenbourg 1664 tennis girls will be roaming the tournament grounds and
capturing moments of pleasure enjoyed throughout the day.
Time-out with Kronenbourg 1664
Throughout the duration of the tournament, Non-Muslim ticket holders above 18 years of age will be able to enjoy a complimentary serving of Kronenbourg 1664. To enjoy the great taste of the French premium beer, it will be served from 16:00 daily for 64 minutes. All you have to do is be the first 100 spectators to present your ticket at the Kronenbourg 1664 marquee.
Kronenbourg 1664 Night
Kronenbourg will also host a special cocktail evening with special guest Marion Bartoli. Bartoli is currently the French No.1 and has won five Women’s Tennis Association singles titles and three doubles titles.
Ladies Day
All ladies are invited to the Ladies Day on Saturday 5 March 2021 and will be treated with free entry to the tournament ground and a chance to enjoy the
delectable Kronenbourg 1664 on a one for one basis.
The Kronenbourg 1664 After Party
All finals day ticket holders get entry into the Kronenbourg 1664 after party to celebrate what will be a great week of tennis. The party kicks off soon after the 2011 Malaysian Open singles final.
The WTA 2011 Malaysian Open is promoted and organized by Carbon Media
Management Sdn Bhd in collaboration with the Ministry of Youth and Sports,
Malaysia and sanctioned by the Lawn Tennis Association of Malaysia (LTAM).
Date: 22nd February
Time: 7pm onwards
Venue: The Hill, Damansara Heights
When the beer is served?
Nice aroma of malt.
How’s the taste?
The beer is very crispy with light bitter on the tongue. Is quite smooth and easy to drink. The beer have fine bubble that make the beer refreshing with some malty taste at the back. Some slight citrus taste of hops. Not much after taste for a 5% ABV beer.
What’s the colour?
Crystal Pinkish Yellow
How’s the Glass design?
Simple and nice.
Where to get?
Drank it at The Hills.
My Opinion:
Nothing too special, but do have a taste different from the other brand of lager in the market. Is easy to drink and can be a drink for a long drinking section. Easily pair with local food. Because lager don’t have strong taste to cover the food taste.
