Beertopia is Hong Kong craft beer festival. More then 400 beers to choose from. It started from yesterday (13 March 2021) till Saturday (15 March 2021). I was there early to enjoy the trade session, is fun as we able to meet up with some familiar faces and brewmasters from different parts of the continents! Of course the beer excite me the most!

The venue is perfect to held beerfest. As the view is Hong Kong City centre as the landscape. Waterfront Promenade West Kowloon is the event located. A far bit of walking from the nearest Kowloon MTR took about 10-15 mins walk.

Enough about the venue, let’s stick back to the beer! The selection is wide and Hong Kong craft beer scene is growing at a very fast pace. Even faster then Malaysia that started earlier then them. Local bottle shop and microbreweries came and exhibit their beers. You will be surprise by the selection!

Some of their local brewed beer are very nice. Also have some China microbreweries came and showcase their product too. I reach the venue about 1pm. By 3pm I already try more then 20 beers. The American range is amazing. You guys know I’m a sucker for American craft beers. The best part are plenty of them came with draught!

If you are into craft beer and stay in Malaysia. This kinda event is like a big toy fair except it’s beer. Even at small taster glass, getting drunk at even like this is not hard.

This venue is big and the stall are quite far apart. Which had their pros and cons. A lot walking needed to be done! So you can actually drink and burn far at the same time… Haha. Good excuse to drink more!

The night view is awesome too. If you scared of cold, get a jacket as it will get a bit chilly when the sea breeze gaze by.

By night, there are live band and DJ spinning to hype up the mood! After whole day of drinking, the beat does make you want to dance! More shouting, yamsing and body movement to warm you up during the chilly night! Well, this is day 1 and today and tomorrow will be more awesome as they are expecting a bigger crowd. This place can easily fit 20k people! See you there! Cheers!

*I’m using an iPhone 4 to write this post and everything doesn’t seem to come out right on the pictures. Maybe will rectify once I have my computer and will post more picture too!

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Beertopia is Hong Kong’s largest international craft beer festival. Started in 2012, the most recent festival featured over 6,000 attendees taking over the West Kowloon Waterfront and trying over 250 different beers from around the world. The festival also included food, live music, beer lectures, and beer games.

Beertopia was started by Jonathan So simply because there were no other craft beer festivals in Hong Kong. Originally from Toronto, and having lived in New York for many years, he was surprised to discover the lack of diversity in the beer selection in Hong Kong bars, as well as a general apathy towards beer.

The goal of Beertopia is to provide an opportunity for people to taste and learn about quality beers they might not be aware of, and to do this in a fun and lively environment. While there are food and wine events in Hong Kong that also include beer, beer is typically an afterthought. By bringing beer to the forefront, hopefully the festival can help raise the interest of craft beer in Hong Kong.

Visit our Facebook page to see pictures from past events.

Venue:
West Kowloon Waterfront, Hong Kong

Date & Time:
13-15 March 2014

Thursday
12:00PM – 4:30PM (*Trade only)
6:00PM – 11:00PM

Friday
6:00PM – 11:00PM

Saturday
12:00PM – 5:00PM
6:00PM – 11:00PM

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Not exactly sure whether you boys and girls watch HK TVB productions; but the beer product placement  in one of the series had strongly captured my attention and as a result… gave me an urge to try it while I was on a trip to HK – It was the Blue Girl (藍妹啤酒).  I bought it from one of the HK supermarkets “Wellcome” for about HK$9 (RM4); which is actually freaking cheap for an imported pilsner beer.

One of the scenes in a TVB series – Blue Girl product placement

You can pretty much find it everywhere in HK especially in seafood restaurants; and despite being implied as a premium German import, the liquid is actually brewed by Oriental Brewery Co. Ltd in Seoul, South Korea.  Yes, the same brewery that produces OB Beer and surprisingly there were evidently some similarities in terms of taste for both OB and Blue Girl.

Blue Girl Lager Beer (500ml Can)

Taste-wise was sweetly refreshing with a moment of crisp sensation (upper moderate carbonation) in the mouth.  It’s generally a light beer with 5% abv that has a tinge of citrusy and malty character – would recommend having this with your typical Chinese meal. I would reckon it’ll be just right if this beer was parked slightly below the other bigger brands such as Carlsberg and Tiger if we were to place it into our local markets.

I’m just wondering if any local brewers might consider getting this type of food beer into our Malaysian market since most Malaysians do live to eat! So… would you actually give it a go? XD

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Jaz beer has come up with their new website look, now they look more ready to fight against the big boy. Of course we may not want to admit, but Jaz beer is indeed Malaysia made beer. Hope the muslims don’t shut them down!

To make the beer more appealing, Jaz beer hired non other then the famous Gillian Chung, Singer and actor from Hong Kong. Of course we know she was in a bit of scandal with Edison Chen which make headline to all the chinese reading nation. With the more mature and sexy look, she do make the beer a bit more sexy to drink. I know what you horny guys thinking, while she holding the beer bottle.

Jaz Beer now using their new tag line “Jaz it up!” for their advertising slogan, which is quite catchy and sexy. Can’t wait for Jaz beer to appear in pub nearby and see how the locals accepted it. They have since reposition the company and change a bit of the beer taste to make it more international feel.

Now the green bottle fight will be a 4 corner fight between Carlsberg, Heineken, Tuborg and Jaz Beer, should we count Chang beer too? Then it would be a 5 corner fight. Can’t wait to see you in Pub soon! Cheers!

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Summer time, party time! Annual Lan Kwai Fong Beerfest is back on July 11-12th from 1pm-late! Being held for six consecutive years, the Beerfest features food and beer from around the globe, live music and dance shows, drinking and eating competitions and cooking demonstrations.

BEER
There are over 100 beer brands choices during the Beerfest. Here some of the beer that will join in the Beerfest:
• Asahi
• Budweiser
• Carlsberg
• Edelweiss Wheat Beer
• Erdinger
• Guinness
• Hong Kong Beer
• Heineken
• Kronenbourg 1664
• San Miguel
• Sol
• Strongbow Dry Cider
• Tiger
• TsingTao Beer

Entertaiment

The 6th Beerfest Anniversary will take the streets of Lan Kwai Fong by storm with its voluminous list of attractions. The highlights of the festival include live performances by the Underground bands, as well as other exciting games on our 3 performance stages.

Check out the performance/ game schedule of the Lan Kwai Fong Beerfest 2009 here.

Miss Beerfest

This is what a lot of guys waiting for. The most popular Miss Beerfest Contest presented by CLARINS will continue its annual mission to identify the most adorable promotional girl from among all the beer brands. Don’t miss out the chance to meet the pretties at 9:00pm @ New Stage B on 11 July 2009!

So if you are in Hong Kong this weekend, just drop by and enjoy the beer festival. Enjoy!

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