Posts Tagged ‘Heineken’

Heineken Inspires Worldly Adventures with ‘Cities of the World’

August 14, 2021 – 6:46 pm Comments Off


Heineken launches ‘Cities of the World,’ a global campaign aimed at inspiring people to get out of their routines and start exploring their cities. Borne of the insight that Heineken drinkers may be familiar with the hot spots of their cities but may not venture out to explore more, this campaign aims to inspire them to move away from their usual habits and discover more within their own backyard.


This two-month long campaign sees the introduction of limited Cities edition bottles and encompasses digital activities that help people unlock hidden gems around Malaysia.


“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.


For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.


For those with a passion for discovery, Heineken developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.


Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014.


For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out


Heineken Thirst 2013

October 14, 2020 – 3:45 pm Comments Off
Last year’s stellar lineup at Heineken Thirst 2012 featuring Avicii, Justice and Above & Beyond brought the house down, leaving more than 28,000 revellers thirsty for more.
After much buzz and anticipation, Heineken Thirst returns on Saturday, 14 December 2020 at Sepang International Circuit with its most extensive and eclectic list of stars to date who will be playing across two impressive stages.
Set to be an incredible night of music experience and passion, our headliner is a one-man dance music industry whose music releases flit effortlessly from the dance floors of the world’s chicest clubs to the top of radio and download charts the world over. Have we got your full attention? It’s none other than DAVID GUETTA!
Stay tuned to Heineken’s social media channels for the latest updates: for now, we can tell you that the line-up also includes an internationally known crowd pleaser, Dutch electronica outfit W&W. Rounding up the first reveal of this year’s Heineken Thirst lineup is Australian twin sisters and sometime David Guetta collaborators, NERVO. With many more great artists to be revealed soon for Thirst 2013, festival goers can expect to be blown away once again as we bring you yet another outstanding event to end the year on a high note.
Heineken Thirst 2013 Line Up
First Reveal
  • David Guetta
  • W&W
  • Nervo
Get your hands on early bird tickets only on sale this weekend at Rock Corner, The Curve and come party together at #Thirst2013!
Ticket Prices
Early Bird: RM118 (Limited Quantities)
  • Tickets ONLY available at Rock Corner, The Curve from 11 – 13 October 2020

Pre-Sale: RM148

  • Tickets are available at all Rock Corner outlets from 14 October 2020 onwards
  • Tickets are available online at from 14 October 2020 onwards
At the Door: RM188
  • Tickets are available at venue from 4PM on event day (14 December 2020)

VIP: RM248 (Limited Quantities)

  • Tickets ONLY available online at from 14 October 2020 onwards
  • VIP benefits include: Raised VIP Viewing Deck / Exclusive VIP Entrance / 2 Complimentary Drinks / Private Restroom Facilities
For more information, head to or follow the exciting action unfold on

Countdown to Heineken Ibiza Final

April 17, 2021 – 4:47 pm Comments Off

The clock is ticking as the Heineken Ibiza Final contest officially ends this Saturday 20 April. Heineken is giving Malaysians the chance to watch the screening of UEFA Champions League (UCL) Final VIP-style in the party capital of the world – Ibiza, Spain.

The only catch is that the Heineken Ibiza Final tickets are hidden in a secret location somewhere in Klang Valley and fans are encouraged to collaborate via social media activities in order to be one step closer to finding out where the tickets are!

Once the location is revealed, 80 lucky football fans will be invited to participate in the Heineken Ibiza Finale Challenge where they will have to display their skills through a combination of charm, imagination and inventiveness to be rewarded with this ultimate football and music experience.

Jessie Chuah, Marketing Manager of Heineken Malaysia said, “Our campaign this year is tailored to cater to Heineken consumers who thrive on challenges, and the reward that awaits them is nothing short of an experience of a lifetime in Ibiza.

Heineken Ibiza Final
You have four more days to win a trip to Ibiza. Here’s how:


Visit Heineken’s Facebook page ( and click ‘Kick-off to Ibiza Final’ app where you can either “Check In” or tweet with the hash tag #LikeAChamp

As your number of tweets and check ins increase, the map will zoom in closer to unveil the secret location of the hidden Heineken Ibiza Final tickets


To take part, you need to enter a code. Purchase two buckets or eight glasses of Heineken Draught OR purchase a Heineken Ibiza Final 24-pack at participating outlets and receive a Unique Code

Enter your Unique Code in Heineken Malaysia website (

Fill in your personal details and you’re on your journey to Heineken Ibiza Final

Once you receive an e-mail invitation to the secret location, be prepared to use your wits to find the hidden tickets

The Allure of Ibiza
Known for its rolling landscapes of enchanting views, Ibiza’s rugged coastline sprinkled with dozens of sandy beaches is a haven for tourists and party goers alike.

For a quintessential Ibiza clubbing experience, set foot in Amnesia, a household name among the party scene and brace yourself to be transported to a land of allure and pure magnetism where the rich and famous like Naomi Campbell, Tiesto, David & Victoria Beckham & Kylie Minogue are among the iconic names to have partied the night away.

“Famed for its remarkable party scene like no other, the Heineken Ibiza Final is set to reward our local fans yet again with an exclusive opportunity to watch the UCL Final in true Heineken fashion,” Jessie added.

The top three winners will join 250 Heineken fans from around the world in an ultra luxurious all expense-paid VIP experience at the UCL Final viewing event in a uniquely Heineken way at Ibiza, Spain.

Four more days to win the Heineken Ibiza Final experience, head to Heineken’s Facebook page ( and all participating Heineken outlets nationwide today. Contest ends in 20 April.

Heineken Red & Green Celebration

December 18, 2020 – 12:20 pm Comments Off

Heineken throws five global parties inspired by world’s top progressive party cities: Rio de Janeiro, Tokyo, Amsterdam, New York & Ibiza right here in Malaysia

Malaysia will be the epicentre of five of the world’s top party cities as Heineken paints the town red and green this festive season. This December, five consecutive parties inspired by progressive party cities – Rio de Janeiro, Tokyo, Amsterdam, New York and Ibiza will be held in various venues in Klang Valley and Penang.

“We successfully launched our new iconic bottle in July and the recent Heineken Thirst is still the talk of the town. Alongside these, we want to usher in another great year together with our fans. And what better way to do it by hosting five Heineken parties inspired by progressive party cities from around the globe!” exclaimed Loh Ee Lin, Heineken senior brand manager.

Dubbed ‘Heineken Red & Green Celebration’, the five global-inspired parties will carry the spirit & energy of each of the party cities and embodies Heineken as the world’s No. 1 international premium beer served in over 176 countries around the world. Start marking your calendar on:

Heineken Red & Green Celebration

14 December  7atenine, The Ascott
Rio de Janeiro
Renowned for its decadent carnivals and sinfully gorgeous locals, Rio de Janeiro is one of South America’s most festive cities. Get balmy with Heineken as Blastique & Calvin Clarke turn the heat on.

20 December  SkyBar, Traders Hotel
The embodiment of a progressive Asian city – Tokyo is still one of the best places to party in this region. With an unmistakable view of KLCC, rev up with Ramsey Westwood at Skybar this December.

22 December  Bedroom, Pavilion KL
The birthplace of Heineken and a battalion of the world’s top DJs, Amsterdam is pure electricity. Fresh from Heineken Thirst, join Mr Nasty & GuruGuru as they rip off the roof at Bedroom.

24 December  Zouk KL
New York
The Big Apple remains one of the world’s top destinations for partygoers. Celebrate Christmas Eve like a New Yorker at Zouk KL with crowd’s favourite – LapSap throwing in eclectic beats.

31 December  Sixty9ine Mansion, Penang
Without a doubt, Ibiza is the ultimate party destination with annual clubber pilgrimages to Pacha, Amnesia and the likes. Ring in the New Year at Sixty9ine Mansion in Penang with Imma*bleep*youup on the decks.

WATCH: Kylie Chapman, Heineken Red & Green Celebration destination guide’s festive message

To be part of Heineken’s exciting calendar of events, stay tuned at their Facebook page ( or Twitter (

New Heineken Bottle Design

May 3, 2021 – 9:51 am Comments Off

Saw this new Heineken bottle at Sid’s Pub. At first glance maybe you’ll miss it. But if you look carefully, you can spot the changes.

The new bottle is slightly thinner and taller with the transparent look which make it modern.

At the back you can see the emboss of the Heineken logo compare to previous bottle.

Even the bottle cap have change to something more sleek. But not sure written there Heineken Quality and not Heineken Beer? If you are classic bottle collectors, maybe is time for you to buy a bottle of Heineken as the new design will be coming soon. Happy noticing, Cheers!

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