SINGAPORE, 5 MARCH 2021 – GUINNESS, the iconic brew synonymous with St Patrick’s Day celebrations around the world, invites you to get into the Irish spirit from 14 to 17 March 2014. With festivities lined up throughout the weekend, come dressed in green and don a signature GUINNESS top-hat for a street parade, or take part in a digital competition to fulfil your wanderlust with a trip to Ireland, the home of GUINNESS!

Bringing a world of celebration to its St Patrick’s Day weekend, GUINNESS Singapore will be offering a lucky fan and his/her friend a trip to Dublin, Ireland through its digitally led campaign. From now till 9 March, GUINNESS Singapore will post a series of pint-shaped visuals on its Facebook page (https://www.facebook.com/Guinness.SG). Released daily at 17:59, each image will hint at an iconic landmark from the world over, and fans will be tasked to guess the landmark hidden within the dark brew (the first sample is pictured below). The first fan to guess all landmarks accurately by sending the Facebook page a private message when the last image is released on 9 March, will win for him/herself and a friend a four-day three-night trip to Dublin. Return flight tickets, hotel accommodation and of course, the opportunity to tour the iconic St James’ Gate brewery, are all included in this grand prize!

Fans attending the weekend’s festivities can get themselves one of the signature top hats that feature prominently at every St Patrick’s Day celebrations, which GUINNESS has fashioned as a tall hat with an adjustable beard this year! All they have to do is purchase four pints of GUINNESS draught or a bucket of GUINNESS draught bottles at the appended list of bars and diner outlets, while stocks last. These locations, along with other participating outlets, will also offer attractive drink promotions during the St Patrick’s weekend. (Refer to Appendix for list of outlets).

“Building on GUINNESS’ synonymy with St Patrick’s Day, we invite you to take a break from the daily grind and celebrate the weekend’s festivities by joining the crowd with people from all over the globe. What better than a cold pint of GUINNESS, a plate of freshly shucked oysters, and enjoyable moments shared with friends and strangers alike? As they say, everyone’s Irish on St Patrick’s Day!” enthused Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.

Activities to mark in your calendars this St Patrick’s Festival Weekend:

Oyster shucking Competition @ Muddy Murphy’s
Keeping with its annual tradition, Muddy Murphy’s Irish Pub will hold its Oyster Shucking contest on 9 March 2014. The winner will be sent to the Galway International Oyster & Seafood Festival. Established in 1954, the festival has welcomed over half a million visitors, with tantalising events for all to enjoy; seafood trails, oyster hot spots, oyster shucking championships including the Oyster ‘Olympics’ or World Oyster Opening Championship, the ‘Hot Oyster Awards’ cooking challenge, live music and more.

The Singapore River One St Patrick’s Day Street Festival
A St Patrick’s Day Street Festival, supported by GUINNESS – Official Beer of the event, will be hosted over three days at Boat Quay and the adjacent Circular Road. Kicking off on 14 March 2014, the festival will be a celebration of all things Irish, including traditional and contemporary Irish music, street performers and buskers. The weekend festivities will culminate with a St. Patrick’s Day Parade, free for all to participate, on 16 March at 3:30pm. Participants at the parade will march from the Asian Civilization Museum to Circular Road.

St Patrick’s Day was established in honour of the patron saint of Ireland (St Patrick) for bringing Christianity to the Emerald Isle for the first time. Over the years, the March 17 holiday has transformed into a multi-dimensional festival celebrated with parades, parties and of course, GUINNESS by people all over the world. The St Patrick’s weekend should be celebrated responsibly, and in style – for more information visit www.DrinkiQ.com. For more information about Guinness and St Patrick’s Day 2013 in Singapore, please visit https://www.facebook.com/Guinness.SG.

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Try this the other day at Sid’s Pub @ Damansara Heights. Weirdly the chip have some infuse of Guinness stout flavour. Not heavy but have some light roasted and malty flavour there. What you think?

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The world’s most iconic black brew revealed its signature new look for the brand’s Foreign Extra Stout (GFES) variant on Thursday at an exclusive launch held at The Intermark Kuala Lumpur recently. The new look is the latest step forward to bolster GUINNESS’ position as the most distinctive beer in the world, and amongst Malaysia’s best loved brews.

“It’s the first major package redesign for the brand in decades. We are definitely excited about the new look and we did so because we wanted the look of the bottle to reveal a contemporary look for the brand, reflective of its modern and young base of drinkers today”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad. “And, while the Guinness packaging may have an updated look, what’s inside the bottles and cans is still the same authentic taste that comes from St. James’s Gate in Dublin.”

From the beauty of the metallic gold finishes, the standout yellow racetracks of colour and the layering of contemporary typography, the new GFES invites the eye and draws the drinker in. The iconic “bull dog” remains on the neck label as the classic icon of Guinness in Malaysia complete with a sweep of Arthur Guinness’ signature which adds to its premium contemporary aesthetics.

The new look will include GFES pint and quart bottles, as well as the 500ml and 320ml cans, which will be available in the Klang Valley and nationwide from 7^th November 2013 onwards.

Guinness, the world’s first ever stout, was created by Arthur Guinness in 1759. Now available in more than 100 countries worldwide, over 10 million glasses of Guinness are enjoyed every single day around the world and 1.8 billion pints are sold every year.

In Malaysia, Bruce said that the brand has undoubtedly become one of the longest established and loved beer brands. “Guinness Foreign Extra Stout is a combination of tradition and heritage, having cemented its position as the nation’s much loved brew over the past 140 years.

Its distinctive bittersweet palette delivers an extraordinary drinking experience. Those who look for a more rewarding drinking experience, the normal pale beers will find that a chilled GUINNESS is both striking and refreshingly crisp – definitely the most distinctive beer in the world.”

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Arthur’s Da is back and is set to be bigger, better and certainly bolder! This year, the global celebration returns to Malaysian shores with 3 bold international acts who are set to rock the main stage on 27^th September 2013. This Arthur’s Day is the 5^th annual global celebration ‘To Arthur’ which will be held at the Sepang International Circuit, Welcome Centre.

The Arthur’s Day celebrations in Malaysia kicked off with an exclusive launch party held in KL Live today. GUINNESS fans and members of the media across the room were roaring when GUINNESS announced the exciting line-up of artists this year. Taking the celebrations up a notch, some of the hottest international music stars, Five for Fighting, All American Rejects and The Wanted will be taking the Arthur’s Day stage to celebrate the remarkable legacy of this extraordinary man.

“Arthur’s Day celebrates the founder of GUINNESS, Arthur Guinness, and his remarkable legacy of goodness through music. This year, we pay homage to his bold character and people like him, those who are ‘more’ than just ordinary; much like the Artists that will be rocking the Arthur’s Day stage, our Arthur Guinness Fund recipients and our GUINNESS drinkers, who choose a GUINNESS every time.” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

Since its inception in 2009, Arthur’s Day not only celebrates a legendary brew and its maker, but his legacy of goodness through the Arthur Guinness Fund. Since then, the brand has committed more than €7Million in support of social entrepreneurs around the world. In Malaysia, about RM240, 000 worth of funding were given out to 6 Malaysian social enterprises from the 2012 Arthur Guinness Fund (AGF) in partnership with the British Council Malaysia. This year, GUINNESS plans to continue its support and champion Malaysian social innovators of our generation with the launch of AGF Entrepreneurs for Good, Year 2 program.

In just four short years, the Arthur’s Day celebrations have become a global phenomenon with over 40 countries honouring the legacy of Arthur Guinness and the people like Arthur Guinness. As the preparations for Arthur’s Day continues around the world, the celebrations in Malaysia is at full swing.

With a bold line-up of international acts, the remarkable arTHURSDAY parties and promotions happening nationwide, watch out for a truly remarkable GUINNESS Music experience again this year. To find out more, stay logged on to www.facebook.com/guinnessmalaysia to be the first to know about the exciting activities coming up this Arthur’s Day™ and visit www.arthursday.com.my to find out on how you can get your hands on some exclusive Arthurs Day 2013 tickets!

The Arthur’s Day 2013 concert is organized in partnership with Six Fingers Events Management, while E! News Asia and AMP Networks join as official TV and Radio partners.

Month Long Parties and Promotions To Arthur!

The Arthur’s Day celebrations will see the return of the GUINNESS arTHURSDAY Parties, starting from 29 August 2021 at selected outlets nationwide in the lead up to the main Arthur’s Day concert scheduled to take place in September. The parties will feature special activities and promotions on your favourite black brew along with exclusive limited edition Arthur’s Day merchandise up for grabs.

For all GUINNESS collectors out there, buy 1 bucket of GUINNESS Foreign Extra Stout or 4 full pints or 6 half pints of GUINNESS Draught and get your hands on the exclusive GUINNESS Arthur’s Day Earphones. Promotions begin on 1^st September 2013 and you can get it at your favorite neighborhood bar!

Also, throughout the month long celebrations, other promotions at your local coffee shops and restaurants include the Limited Edition GUINNESS Power Bank, when you collect all 12 liners bottle caps of the GUINNESS Quart Bottles. Not forgetting the GUINNESS Arthur’s Day Fridge Magnet Bottle Opener, when you purchase a 6-can pack of Guinness Stout at participating supermarket and hypermarkets.

So, be sure to drop by your favorite hangout spot and raise a pint with your mates ‘To Arthur’ for a truly remarkable GUINNESS experience this September. Stay logged on to www.facebook.com/guinnessmalaysia to find out more on an arTHURSDAY party happening near you or visit www.arthursday.com.my  to get your hands on Arthur’s Day tickets!

Arthur Guinness Fund 2013: Making a Difference in Communities around the world

The Arthur Guinness Fund champions and supports the believers, the thinkers, the dreamers and doers who roll up their sleeves and make great things happen in their communities. To date the Arthur Guinness Fund has committed €7.4million (£6Million/RM28 million), along with business mentoring to 45 projects in thirteen countries around the world. From helping to reduce waterborne diseases in Ghana to re-engineering folk games in Indonesia, the Arthur Guinness Fund is working to impact and change the lives of countless people around the world. In total nearly 40,000 people have been positively impacted throughout the world.

Stay tuned for call for applications for AGF Entrepreneurs for Good, Year 2 program coming soon.

ARTHUR’S DAY ARTIST QUOTES:

Five for Fighting
“I am very excited to be a part of the Arthur’s Day celebrations in Malaysia! Join me and millions around the world as we toast to one of the boldest man in history, Arthur Guinness and to those like him, the Arthur Guinness fund awardees, my comrades that will be rocking the Arthur’s Day stage this year and all of you fans out there! To Arthur!“

All American Rejects
“Arthur’s Day is going to be one hell of ride and we have an exciting gig prepared especially for you, our Malaysian fans. We really appreciate the Arthur’s Day message on social entrepreneurship and how the Arthur Guinness fund has made an impact on thousands of people around the world. We are glad to be part of the celebrations this year in tribute to his unbelievable legacy.”

The Wanted
“We’re excited to be part of the Malaysian celebrations happening at Sepang International Circuit on the 27^th of September 2013! We’re ready along with our comrades Five for Fighting and All American Rejects to rock the Arthur’s day stage this year as we pay tribute to Arthur Guinness and his legacy of goodness. To Arthur!“

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