Guinness fans flocked to Sepang International Circuit for Arthur’s Day for a chance to catch their favourite performers rocking it on the Arthur’s Day stage.  The Arthur’s Day celebration in Malaysia was a smashing success as tens of thousands of fans strummed the air-guitar, rocked their heads and roared out singing to their favourite songs, all throughout the 5 hours of pure live music performances by; Five For Fighting, The All American Rejects and The Wanted. Not forgetting our local artists; Once Upon A Time There Was A Sausage Named Bob and Prema Yin who warmed up the Arthur’s Day stage!

“Arthur’s Day has always been about people coming together for unique and remarkable music experiences. This year we wanted to do more so we brought not just 1 but 3 international music icons for the celebrations here in Malaysia, making it one of the biggest Arthur’s Day celebrations yet. The month long Arthur’s Day parties nationwide was a hit with consumers as well. All in all, we had more than a hundred thousand people across Malaysia come together and raise a toast to Arthur and those who like him, make great things happen.” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

Upon arrival, Guinness fans were brought through a journey through time of all things Guinness through the build up at the Guinness wall. With one foot on the concert area, the huge Arthur’s Day stage could already be sighted from a far. The Arthur’s Day stage, constructed from two stages, joined in the centre and spanning 150ft across, was an architectural marvel. Together with pints of freshly brewed Guinness, Guinness fans soaked in the lights, the sound and the atmosphere of people coming together for a global celebration.

As for the artists, they pulled out all the stops with more than an hour, pure ‘live’ band performances respectively, bringing to life the true meaning of what it is to experience a ‘rocking good time’! The massive crowd at Sepang International Circuit had their hands in the air and sang along when smash hits such as; Five For Fighting’s “Superman”, The All American Rejects “Dirty Little Secret” and The Wanted’s “Chasing The Sun” played.

“We had a superb time performing at the Arthur’s Day Malaysia celebrations and are amazed at the great turnout of crowd at Sepang International Circuit. It was great to meet our fans and it was surely a fantastic sight to see so many hands in the air, in unison cheering ‘To Arthur’! It was truly a spectacular moment and one we would always remember,” said Tyson Ritter, Lead Vocalist for The All American Rejects.

With the talented artists that take the stage, to the worthy awardees of the Arthur Guinness Fund, to the many millions of GUINNESS® fans around the world, people come together on Arthur’s Day to pay tribute to Arthur Guinness and the bold individuals just like him, through an epic night of music. With the 2013 festivities celebrated in style and a record number of people raising a toast to Arthur Guinness, plans are already in place to ensure Arthur’s Day 2014 is yet another night to remember.

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Arthur’s Da is back and is set to be bigger, better and certainly bolder! This year, the global celebration returns to Malaysian shores with 3 bold international acts who are set to rock the main stage on 27^th September 2013. This Arthur’s Day is the 5^th annual global celebration ‘To Arthur’ which will be held at the Sepang International Circuit, Welcome Centre.

The Arthur’s Day celebrations in Malaysia kicked off with an exclusive launch party held in KL Live today. GUINNESS fans and members of the media across the room were roaring when GUINNESS announced the exciting line-up of artists this year. Taking the celebrations up a notch, some of the hottest international music stars, Five for Fighting, All American Rejects and The Wanted will be taking the Arthur’s Day stage to celebrate the remarkable legacy of this extraordinary man.

“Arthur’s Day celebrates the founder of GUINNESS, Arthur Guinness, and his remarkable legacy of goodness through music. This year, we pay homage to his bold character and people like him, those who are ‘more’ than just ordinary; much like the Artists that will be rocking the Arthur’s Day stage, our Arthur Guinness Fund recipients and our GUINNESS drinkers, who choose a GUINNESS every time.” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

Since its inception in 2009, Arthur’s Day not only celebrates a legendary brew and its maker, but his legacy of goodness through the Arthur Guinness Fund. Since then, the brand has committed more than €7Million in support of social entrepreneurs around the world. In Malaysia, about RM240, 000 worth of funding were given out to 6 Malaysian social enterprises from the 2012 Arthur Guinness Fund (AGF) in partnership with the British Council Malaysia. This year, GUINNESS plans to continue its support and champion Malaysian social innovators of our generation with the launch of AGF Entrepreneurs for Good, Year 2 program.

In just four short years, the Arthur’s Day celebrations have become a global phenomenon with over 40 countries honouring the legacy of Arthur Guinness and the people like Arthur Guinness. As the preparations for Arthur’s Day continues around the world, the celebrations in Malaysia is at full swing.

With a bold line-up of international acts, the remarkable arTHURSDAY parties and promotions happening nationwide, watch out for a truly remarkable GUINNESS Music experience again this year. To find out more, stay logged on to www.facebook.com/guinnessmalaysia to be the first to know about the exciting activities coming up this Arthur’s Day™ and visit www.arthursday.com.my to find out on how you can get your hands on some exclusive Arthurs Day 2013 tickets!

The Arthur’s Day 2013 concert is organized in partnership with Six Fingers Events Management, while E! News Asia and AMP Networks join as official TV and Radio partners.

Month Long Parties and Promotions To Arthur!

The Arthur’s Day celebrations will see the return of the GUINNESS arTHURSDAY Parties, starting from 29 August 2021 at selected outlets nationwide in the lead up to the main Arthur’s Day concert scheduled to take place in September. The parties will feature special activities and promotions on your favourite black brew along with exclusive limited edition Arthur’s Day merchandise up for grabs.

For all GUINNESS collectors out there, buy 1 bucket of GUINNESS Foreign Extra Stout or 4 full pints or 6 half pints of GUINNESS Draught and get your hands on the exclusive GUINNESS Arthur’s Day Earphones. Promotions begin on 1^st September 2013 and you can get it at your favorite neighborhood bar!

Also, throughout the month long celebrations, other promotions at your local coffee shops and restaurants include the Limited Edition GUINNESS Power Bank, when you collect all 12 liners bottle caps of the GUINNESS Quart Bottles. Not forgetting the GUINNESS Arthur’s Day Fridge Magnet Bottle Opener, when you purchase a 6-can pack of Guinness Stout at participating supermarket and hypermarkets.

So, be sure to drop by your favorite hangout spot and raise a pint with your mates ‘To Arthur’ for a truly remarkable GUINNESS experience this September. Stay logged on to www.facebook.com/guinnessmalaysia to find out more on an arTHURSDAY party happening near you or visit www.arthursday.com.my  to get your hands on Arthur’s Day tickets!

Arthur Guinness Fund 2013: Making a Difference in Communities around the world

The Arthur Guinness Fund champions and supports the believers, the thinkers, the dreamers and doers who roll up their sleeves and make great things happen in their communities. To date the Arthur Guinness Fund has committed €7.4million (£6Million/RM28 million), along with business mentoring to 45 projects in thirteen countries around the world. From helping to reduce waterborne diseases in Ghana to re-engineering folk games in Indonesia, the Arthur Guinness Fund is working to impact and change the lives of countless people around the world. In total nearly 40,000 people have been positively impacted throughout the world.

Stay tuned for call for applications for AGF Entrepreneurs for Good, Year 2 program coming soon.

ARTHUR’S DAY ARTIST QUOTES:

Five for Fighting
“I am very excited to be a part of the Arthur’s Day celebrations in Malaysia! Join me and millions around the world as we toast to one of the boldest man in history, Arthur Guinness and to those like him, the Arthur Guinness fund awardees, my comrades that will be rocking the Arthur’s Day stage this year and all of you fans out there! To Arthur!“

All American Rejects
“Arthur’s Day is going to be one hell of ride and we have an exciting gig prepared especially for you, our Malaysian fans. We really appreciate the Arthur’s Day message on social entrepreneurship and how the Arthur Guinness fund has made an impact on thousands of people around the world. We are glad to be part of the celebrations this year in tribute to his unbelievable legacy.”

The Wanted
“We’re excited to be part of the Malaysian celebrations happening at Sepang International Circuit on the 27^th of September 2013! We’re ready along with our comrades Five for Fighting and All American Rejects to rock the Arthur’s day stage this year as we pay tribute to Arthur Guinness and his legacy of goodness. To Arthur!“

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To start with, Guinness Arthur’s Day Finale at 3 places tonight. Each places got their own artist performing, ticket price and beer price. So check out all their facebook page to find out more details.
• Beer Factory, Sunway Giza
• SOULed OUT, Sri Hartamas
• Laundry, The Curve

With Arthur’s Day come plenty of town promos, if you are not into big crowd and still want to toast with this Black Elixir, Below are few outlet doing some promos.

House, e@Curve

BarFly @ Solaris Dutamas

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GUINNESS® today revealed the full artiste line-up for its Arthur’s Day celebration that will be happening simultaneously over 5 hours at 3 locations around the Klang Valley on the 28^th September 2012. The line-up for Arthur’s Day will be headed by Hong Kong superstar Justin Lo.

The 4^th instalment of the Arthur’s Day celebrations, organized by Ktalyst International, will take place at Beer Factory, Laundry Bar & SOULed OUT, with each venue offering a unique musical experience to GUINNESS® fans. The celebration is part of a global celebration that will take place over 40 countries all over the world.

“I am excited to be part of the Arthur’s Day celebration this year. It is an honour for me to be able to honour this great man whose legacy is such an inspiration to many people to this day. I am looking forward to performing for GUINNESS® fans and give them an Arthur’s Day experience that they will never forget!” said Hong Kong superstar Justin Lo.

In addition to the headline act, Arthur’s Day will also feature one of the regions hottest bands, River Maya, and Malaysia’s very own talents in Reshmonu, Jaclyn Victor & Will Ng. These music stars will lead the 2012 celebrations to honour the life and legacy of Arthur Guinness – the founder of this world renowned Irish stout.

Arthur’s Day is celebrated around the world to honour the date Arthur Guinness signed a 9,000 year lease on the St James Gate Brewery in 1759, and whose legacy has brought us the globally celebrated iconic black brew, GUINNESS®. Raising a toast to Arthur is a central part of the annual festivities and is fast becoming a tradition among GUINNESS® fans around the world to kick off the evening of remarkable music performances.

With the announcements of the highly anticipated line-up now nearly complete and Great Britain joining the celebrations for the first time ever, countries including Spain, Indonesia, Singapore, Germany, Australia, the Caribbean and Ireland to name a few, are preparing to welcome these artists ahead of what is set to be a truly extraordinary evening on the 28^th September 2012.

A special addition to the celebration this year, in tribute to Arthur’s philanthropic legacies, is the launch of the Arthur Guinness Fund™ in Malaysia in partnership with British Council, Malaysia. The Arthur Guinness Fund™ is a global initiative that was set up to further the philanthropic legacy of Arthur Guinness and support social entrepreneurs around the world.

Arthur Guinness and his family were responsible for some of the most profound acts of corporate philanthropy in Irish history and created a legacy of goodness that continues in the company today. A renowned social philanthropist, Arthur Guinness ensured his business continually gave back to his employees, the local community, and Dublin. Arthur was the first to provide employees with health benefits such as insurance, something unheard of at that time.

GUINNESS® fans are invited to be part of this year’s Arthur’s Day celebrations at any one of the 3 venues on the 28^th September 2012. Members of the public who are 18 years old and above and non-Muslim are invited to join the party at:-

Beer Factory, Sunway Giza
Hong Kong superstar Justin Lo will be in attendance to raise the roof. Sharing the stage alongside him is Malaysia’s very own Will Ng. 2 bands from the arTHURSDAY Talent Search will warm up the crowd and the stage for a night of music and GUINNESS®.

In order to enter, GUINNESS® fans only need to pay RM100 for men and RM50 for women, which also includes unlimited pints of GUINNESS® Draught all night long.

Laundry Bar, The Curve
GUINNESS® fans that choose to this venue will be entertained by River Maya. Besides that, 2 of Malaysia’s hottest emerging bands from the arTHURSDAY Talent Search will also be in attendance to rock the house!

The party is open to the public and GUINNESS® Draught will be on a promotional price of RM30nett for two (2) half pints throughout the night.

SOULed OUT, Sri Hartamas
Fans of Reshmonu and Jaclyn Victor can head on over to SOULed OUT, Sri Hartamas to catch their favourite local artiste in performance. Joining them on stage will be the remaining 2 bands from the arTHURSDAY Talent Search.

The party is open to walk-in guests and there will be fantastic offers on GUINNESS® infused food as well as half-pints of GUINNESS® Draught at RM8nett all day long.

Arthur’s Day VIP Contest
This year, fans of GUINNESS® can look forward to some VIP treatment this Arthur’s Day. Look out for VIP tickets that can be won through the following avenues:-

1. MyFM
2. Selected lifestyle websites (Time Out KL, MSN Going Out)
3. GUINNESS® Facebook page
4. China Press

With just 2 weeks to go, GUINNESS® is encouraging fans to keep their eyes peeled for more exciting announcements on facebook.com/guinnessmalaysia.

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Join Sid’s Pubs’ for another great day of music, fun & of course Guinness as we celebrate the 253rd anniversary of the signing of the lease of St James’ Gate – the Guinness Brewery!

The date is Sunday, 16th September. The fun will start at 12.00noon where you can enjoy the whole afternoon and evening with Guinness being sold at RM10nett.

But don’t worry about it being a Sunday because Monday is a public holiday.

So put the 16th in your diary and bring all your friends down to Sid’s Pub @ Taman Tun Dr Ismail from 12noon.

By the way, there may be some free flow of Guinness during the afternoon, details will be released on the day – ENJOY!

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