Guinness By The Decades Exhibition
The Mint Museum of Toys today launched a specially curated ‘GUINNESS by the Decades’ Exhibition in conjunction with Guinness Arthur’s Day, a global celebration happening in Singapore for the second year running. The Exhibition features a collection with close to a century of history, consisting of more than fifty unique premiums and advertising materials dating as far back as the 1900s.
From miniature and stoneware beer bottles to quirky metal showcards, the items were acquired over a period of more than 30 years, from both local and overseas dealers as well as through auctions and private sales. Other exhibits include porcelain coin-banks in the shape of the red-tongued Alsatian dog meant for the Singaporean market, the Bulldog for the Malaysian market, and the seated cat for the Indonesian market – these representations also carrying over to other items such as vintage cups and glasses.
“The ‘GUINNESS by the Decades’ Exhibition showcases the strong heritage of the GUINNESS brand, which has stood the test of time and today remains as popular and relevant as when it was first brewed in 1759 in Ireland. The initiative to showcase these rare items is very much in line with the Mint Museum’s approach to displaying antiquated memorabilia from the world over, that draw visitors into a story told by decades past,” said Mr Chang Yang Fa, founder of the Mint Museum of Toys.
A part of the Museum’s effort to capture creative brand campaigns launched both locally and across the globe, the Exhibition truly charts GUINNESS’ journey from humble beginnings to its current status as the world’s most iconic beer brand, enjoyed in over 150 countries around the world. On top of the Exhibition at the Mint Museum, several Singapore- specific artefacts will be also displayed at the Guinness Arthur’s Day concert, headlined by The Fray, on 27 September.
“The collection of GUINNESS memorabilia being presented at the Mint Museum’s exhibition is truly one that will take GUINNESS fans on a nostalgic trip down memory lane. The red- tongued dog, or ‘Ang Ji Kao’, is clearly one of the snippets of history that continues to live on our GUINNESS packaging today, connecting the brand’s illustrious history and heritage with its modern outlook.” said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
The ‘GUINNESS by the Decades’ Exhibition at the Mint Museum of Toys runs from 4 to 31 September 2020 during the Museum’s opening hours, from 9.30am to 6.30pm daily. Usual admission charges to the Museum apply, with access to the Exhibition included. Please visit http://emint.com/mint/go/visitus/location for more details.
