Yearly survey show that, most beer are sold on-trade rather then off-trade. On-trade means people drink at a bar, restaurant, pubs and kopitiam, while off-trade mean you buy it off the shelf and drink it at home, party or get together. 

Rough estimate of 70% of beers are consume on-trade and 30% off-trade. Most people will prefer to drink at an outlet rather then drink at home. Maybe is our culture, we don’t have a culture to consume alcohol at home, over a dinner or meal or while watching TV. 

Hence the off-trade numbers are not that big. I’m not too sure about other alcohol range, but I quite certain the numbers are quite the same.

Interestingly, younger local family are now more prompt to drinking at home. There’s a growing market of that as more young family are stuck at home taking care their young kids. So time to enjoy beer outside are limited hence the stocking up of beer. 

Do you stock up beers at home?

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The appearance of the beer sometimes can tell a lot of story. The lace of beer is one way to see how fresh is the beer or sometimes, you can judge how fast the person drink. 

Normally, a fresh beer leave a longer lace or foam that stuck to the beer glass. If you are an avid beer drinker, before you order a glass of beer, you can actually check out other customer beer glass. By the lace of the beer on the glass, you can roughly tell if the beer are fresh or not. Then you can order the same beer, if not then you can switch to other brands. 

Sometimes you can notice the lace in layers if you don’t switch side to drink on the glass. This also showcase the gulp the person took each time. It can tell how fast the person drink and also how much volume each gulp. The lace can tell you how fast the person can drink. So don’t stir them. Haha. 

A lot of people don’t like the foam on their beer. The head of the beer show a lot of characters of it. How long the beer is on the table or how heavy body is the beer? 

Try it out the next time you order the beer, it will be fun trivia for the group! Cheers!

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This week onwards we will start to try to trigger more locals to put in more local food into their bar snacks menu!

One of mine favourite bar snacks is stir fried pork stomach & intestines with dried shrimp and chili. For me this dish a nice combination of light salty that bring up the taste of the pork and the chili to spice things up. The texture of this dish is the character. Overlooked and the parts will be rubbery, undercook will be dangerous to consume. 

Most importantly, must wash the part very clean before stir frying it. As a smelly intestines will not make the diners happy. 

Recommendation of beers to go with this dish would be simple lager or pils. As for my pick, I’ll go for a pale ale to give a nice light citrusy and bitter to add depth to the dish, while the saltiness of the dish bring up the malt sweetness of the beer! 

If you got any other suggestion for local food as bar snacks, please comment on the post!

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What is Sriracha Hot Stout beer? To make it simple is beer make with Sriracha hot sauce. Is the beer legit or gimmick?

Well, to be fair is up to personal preference. The entry of the beer is more of a nice chocolate light chili stout with hint of roasted coffee and roasted sour. Some people like the chili spice that build up as you drink along. 

Personally I’m not a big fan of chili beer, but it’s always nice to see craft beer making have no boundary. The use of ingredient in craft beer sometimes can be overwhelm. That’s the best part of craft beer. 

Have a try on it, give your own verdict. Find a few friends to join your crusade to fine beer! Cheers!

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This is an age old question? Drink cheap doesn’t mean you drink all the commercial beer, the value of beer are tag at the price of the quality of beer. It could be expensive to some at the same time cheap to others. 

Most people will prefer to drink cheap, as that’s the way to go. Hence the market will normally throw in promotion to lure most of the consumer. Hence commercial become the cheaper bargain on the market. 

Is drink better mean drink more expensive beer? Most of the time yes, but also the quality of the product and the value you pay for. Drinking better beer, is a choice. Drink better can be compare by paying RM30 for a pint of Guinness Draught or paying RM30 for a glass of Weird Beer Millionaire Stout. By value Weird Beer Millionaire stout (MS) is a better choice, but by volume Guinness Draught (GD) is a better choice. In the above example, GD is expensive but the MS is value for money. Can you said drink cheap for drinking MS? Is up to your own interpretation. 

Many people haven’t discover the choices of beer they can get in KL. Hence most people think all the beer taste the same. 

Is still a long way for Malaysian to discover craft beer as it is too expensive for most to even to try. Yet surprisingly, Malaysia craft beers is cheaper or similar to our neighbouring country but the highest in tax. 

Well, is always consumer choices on how they spend on drinking? Drink cheap or drink better? You decide! Cheers!

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