Heineken launches ‘Cities of the World,’ a global campaign aimed at inspiring people to get out of their routines and start exploring their cities. Borne of the insight that Heineken drinkers may be familiar with the hot spots of their cities but may not venture out to explore more, this campaign aims to inspire them to move away from their usual habits and discover more within their own backyard.
This two-month long campaign sees the introduction of limited Cities edition bottles and encompasses digital activities that help people unlock hidden gems around Malaysia.
“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.
For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.
For those with a passion for discovery, Heineken developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.
Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014.
For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out www.heineken.com/openyourcity.
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