The world’s most iconic black brew revealed its signature new look for the brand’s Foreign Extra Stout (GFES) variant on Thursday at an exclusive launch held at The Intermark Kuala Lumpur recently. The new look is the latest step forward to bolster GUINNESS’ position as the most distinctive beer in the world, and amongst Malaysia’s best loved brews.

“It’s the first major package redesign for the brand in decades. We are definitely excited about the new look and we did so because we wanted the look of the bottle to reveal a contemporary look for the brand, reflective of its modern and young base of drinkers today”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad. “And, while the Guinness packaging may have an updated look, what’s inside the bottles and cans is still the same authentic taste that comes from St. James’s Gate in Dublin.”

From the beauty of the metallic gold finishes, the standout yellow racetracks of colour and the layering of contemporary typography, the new GFES invites the eye and draws the drinker in. The iconic “bull dog” remains on the neck label as the classic icon of Guinness in Malaysia complete with a sweep of Arthur Guinness’ signature which adds to its premium contemporary aesthetics.

The new look will include GFES pint and quart bottles, as well as the 500ml and 320ml cans, which will be available in the Klang Valley and nationwide from 7^th November 2013 onwards.

Guinness, the world’s first ever stout, was created by Arthur Guinness in 1759. Now available in more than 100 countries worldwide, over 10 million glasses of Guinness are enjoyed every single day around the world and 1.8 billion pints are sold every year.

In Malaysia, Bruce said that the brand has undoubtedly become one of the longest established and loved beer brands. “Guinness Foreign Extra Stout is a combination of tradition and heritage, having cemented its position as the nation’s much loved brew over the past 140 years.

Its distinctive bittersweet palette delivers an extraordinary drinking experience. Those who look for a more rewarding drinking experience, the normal pale beers will find that a chilled GUINNESS is both striking and refreshingly crisp – definitely the most distinctive beer in the world.”

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The Kronenbourg 1664 L’Aperitif Fashion showcased the beautiful interpretations of ‘French Masterpieces’ by nine local budding fashion designers at a grand finale runway show held at the Majestic Hotel, Kuala Lumpur. After a 7 month long of effort, from entry submission, public voting, short-listing of 20 finalists, design conceptualization, creating the outfit, to fitting, hairdo and choosing their models for the runway, Ellie Lim Mei Li emerged as winner and won a 3-month internship with the world acclaimed fashion designer Nicolas Georgiou in London, recommended by the Patron of Kronenbourg 1664 L’Aperitif Fashion Datuk Prof. Dr. Jimmy Choo, O.B.E.

“Kronenbourg 1664 is France’s No.1 premium beer around the world. Staying true to its brand personality of French culture, lifestyle and allure, Kronenbourg 1664 L’Aperitif Fashion aspires to develop the local booming fashion scene while the brand offers an avenue for the creative minds to showcase their talents.” Henrik Juel Andersen, Managing Director of Carlsberg Malaysia mentioned when speaking about how the brand complemented the fashion platform.

“Today, we have witnessed dreams come true and a vision becoming a reality. Sussing out the crème de la crème of the fashion world and offering the budding fashion designers an experiential competition, Kronenbourg 1664 L’Aperitif is a professional platform that allows the young creative minds to express their appreciation of the ‘French Art of Pleasure’ translating their ideas into masterpieces and showcasing them on the runway,” added Andersen.

From master tailors to master brewers, where haute couture meets the French Art of Pleasure, Kronenbourg 1664 L’Aperitif Fashion 2013 put contestants through the mill in preparation of the grand finale. The outcome was spectacular as the collections, inspired by Kronenbourg 1664, the France No.1 premium beer brand, reflected the culture, monumental architecture and literature of France in an outstanding rhythm of haute couture French Masterpieces.

The first contestant Shin Mei Chian presented her collection of ‘Pure Evil’ that depicted a certain amount of theatricality in her collection combining old-fashion and modern French styles. Ivy Kerk Mee Siang soon took over with her ‘Further’ collection inspired by the Barclay Capital Bank. Next, Michelle Soong showcased her contemporary take of Marie Antoinette, ‘Love Antoinette’. Presenting a polished yet Goth-style collection was Alice Ng Sheng Min who christened her collection ‘Charme De Ligne’.

After a quick break, the event kicked into high gear with Nigel Chia Kay Thuan’s elaborate interpretation of ‘Le Fantôme De L’opéra’ as models walked out dressed in avant-garde outfits. Lorenzo Peh Chin Yee was up next with ‘Corsetheus’, an innovative construction of corsets transformed into high-fashion ensembles. Ellie Lim however brought a more elegant touch to the show but enhanced her collection ‘Charme De Ligne’ with intricate detailing. A complete reverse in style was Phuna Boon Yi’s ‘Clermont-ferrand’, an appealingly eclectic and cutting-edge mix of tradition and punk while the final contestant, Laura Yap Ai Mei presented an the only all-men’s collection themed, ‘Quasimodo’.

On the judging panel, Juliet Yap, Marketing Director of Carlsberg Malaysia, international fashion designers Khoon Hooi and Keith Kee, Rubin Khoo Managing Editor of August Man and Mindy Teh Editor in Chief of Marie Claire were wowed by the phenomenal talent that was being showcased. Patron of Kronenbourg 1664 L’Aperitif Fashion, Datuk Prof. Dr. Jimmy Choo OBE and mentor Gillian Hung also watched on in admiration as each collection instigated abundant applause.

Ellie Lim winner of the Kronenbourg 1664 L’Aperitif Fashion 2013 said “This has been an amazing journey for me. I am truly grateful to Kronenbourg 1664 for giving me not only an opportunity to learn but the chance of a lifetime to intern in London with a renowned fashion icon like Nicolas Georgiou. Taking part in L’Aperitif Fashion has been a remarkable journey for all of us, having been guided and monitored by mentor Gillian Hung on our collections.”

Supporting the Kronenbourg 1664 L’Aperitif Fashion were the luxurious The Majestic Hotel; providing the Official Venue for the entire campaign, L’Oreal Professionnel who was the Official Hair Stylist and Diva Productions who put together a make-up palette that complimented each look and feel of the French Masterpieces.

For more information on Kronenbourg 1664, please visit www.kronenbourg1664.com.my/LAF

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Malaysia’s best bartenders have gained recognition by winning the ‘Best Performing Country’ Award during the Stella Artois World Draught Master Regional Finals 2013 at Sofitel So Hotel, Bangkok, Thailand.

Three gentlemen, who represented the country, bested 16 other contestants from five Asian countries by successfully accumulating the most points throughout the Draught Masters competition on 22 October, giving them an excellent opportunity to snag the coveted award.

Kenneth Soh, General Manager of Luen Heng F&B Sdn. Bhd. commented upon accepting the award, “Perfected by the Belgians and rich heritage, the fine art of pouring does not only ensure that the beer tastes as it should but also adds theatre to the consumer experience. We are very honoured to have received such a notable award by Stella Artois. We believe that our Malaysian contestants clamoured through the World Draught Master relentlessly over the past month to showcase an outstanding performance of the 9-Step Pouring Ritual.”

Adding a medal to its trophy, Malaysian bartender, Leong Kar Fei emerged as the country’s number one pourer, among his team of two other participants, Tang Kum Loong and Ong Poh Wee. Leong a local tapster from Brussels Café, Malaysia has been automatically selected to battle for the eminent “World Draught Master” title at the 17^th international championship in Cannes, France in May 2014, along with the other winners from the five Asian countries during the Regional Finals in Bangkok.

“It is an amazing experience to be shortlisted as Malaysia’s best bartender and I’m truly appreciative to Luen Heng F&B and Stella Artois for providing this chance of a lifetime. The training and support has not only helped my skills in pursuit of executing the Ritual flawlessly but also as a bartender: A perfectly poured Stella Artois in a Chalice is a thing of beauty. As a bartender, I want to introduce to our consumers a perfect pour Stella Artois. It will be a privilege for me to rekindle beautiful moments with this special beer experience. Meanwhile as for the final challenge, this is just a start; there are more preparation works to be done for me,” shared Leong.

The Regional Final also saw the presence of Allan Schaiko, the 16^th Stella Artois World Draught Master conducting an intensive training session with the contestants. Schaiko, the Belgian lad flaunts the perfect pouring ritual, applying the finest methods to best use the Chalice’s frame, stem and signature rim, offering an exquisite Stella Artois experience. Whilst showcasing his expertise, he also shared his experiences as a beer tapping connoisseur through travelling to more than 10 countries worldwide.

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The epic finale of this year’s famed H-Artistry – The Global Art of Mixing is finally here, featuring a stellar line up of artists from around the world, as well as a trademark mix of sights, sounds and taste. The nation’s most anticipated super-clubbing event is set to take place at the Malaysia International Exhibition and Convention Centre (MIECC) in Mines Resort City on 2 November 2020 from 7.00pm to 1.00am.

This H-Artistry finale will see the return of the Hennessy Art of Mixing Zone, featuring the My Hennessy Moment Photo Booth, as well as the trailblazers of all H-Artistry parties – the Hennessy V.S.O.P signature long drinks: Hennessy Apple, Hennessy Berry, Hennessy Ginger and Hennessy Soda.

Moving into the main arena from the Hennessy Art of Mixing Zone, party goers will once again groove to an eclectic mix of Western and Eastern musical genres, styles and cultures. The stage at this year’s H-Artistry finale will be taken over by British song bird and vocal powerhouse Neon Hitch, famous for her Billboard chart topper “Love U Betta”, and her collaboration with Gym Class Heroes on “A** Back Home”; Korea’s rising star NS Yoon-G, who has performed with the likes of Jay Park; progressive house guru Dmitry KO, famous for his collaboration with Starkillers on “Odessa”; world-renowned trance hard-hitter Jochen Miller, who was featured in Armin’s “State of Trance” mix album; our very own electro and techno DJ heroes Lapsap.

Taking party innovation to the next level, the MY Hennessy Mobile App will enable party-goers to immerse in a whole new party experience. Be sure to download the MY Hennessy App NOW from the App Store or Google Play onto your iOS and Android and get the app ready for the experience.

H-Artistry invites can be obtained by purchasing bottles of your favourite Hennessy V.S.O.P at participating outlets. Every purchase of ONE Hennessy V.S.O.P 70cl comes with TWO exclusive invites the purchase of TWO Hennessy V.S.O.P 70cl bottles comes with FIVE exclusive invites.

In addition to that, My Hennessy members can also earn the H-Artistry invites using the MY Hennessy app through collection of points by using the app’s feature and redeem the invites using Hennessy Exchange.

Already pumped up and excited about H-Artistry? Snap, post or share your excitement using #HARTISTRYKL with the rest of the nation as we begin the countdown to this year’s super-clubbing event.

H-Artistry parties are widely anticipated every year, especially towards the year-end season and while all revellers will be partying hard this 2 November at perhaps the biggest H-Artistry party yet, partying hard and partying smart is imperative. Complimentary mineral water will be provided throughout the night, and food stalls will also be available outside the venue for everyone to recharge during and after the event.

H-Artistry is open to non-Muslims above the age of 18 only. For more information, log on to www.h-artistry.com.my or Hennessy Malaysia Facebook page.

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