Archive for August, 2013

Tried Saison Dupont And Moinette Blonde

August 30, 2021 – 10:46 am Comments Off

Brasserie Dupont Saison Dupont & Moinette Blonde is now available at Ales & Lagers! Grab it while stock last!


August 28, 2021 – 4:33 pm Comments Off

Saw Sid’s Pub owner playing with this yesterday. The cocktail is a Margarita then reverse put in a Corona beer and you have a Beergarita! Then drink with a straw. Careful, the drink may hit… haha, What’s your thought?

Premier League’s Premium Beer Kicks-off Ultimate Fan Experience

August 28, 2021 – 10:54 am Comments Off

The Barclays Premier League is finally back with Carlsberg as the official beer sponsor for the next three years! Malaysian football fans shall wait no more but fill their weekends with all the thrills, spills and drama that the football championship has to offer. And what better way to enjoy BPL than with a cold Carlsberg in hand?

Known for its passion and long-established association with football, Carlsberg recently launched an integrated BPL 2013/2014 consumer campaign that brings the BPL action from the UK to Malaysia, while at the same time allowing Malaysian fans to experience BPL VIP-style hospitality in the UK. Passionate football and Carlsberg fans will have much to look forward to as the official beer goes all out to elevate the engagement and excitement around BPL to the max!

To kick start the first phase of the campaign, Carlsberg rewards its consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide.

Carlsberg brand ambassadors will make appearances at participating eateries to conduct the Carlsberg BPL Spin & Win contest.  Each spin, based on purchase, offers the opportunity for the consumer to take home limited edition BPL merchandise including jerseys, lighters, umbrellas and more.

That’s not all. Carlsberg, being the beer of choice when it comes to football, is sending avid football fans to experience all-expenses-paid trips to the UK to watch live Premier League matches of their choice. Being the official beer of BPL, Carlsberg has access to all 20 football club stadiums.

Imagine being picked up by a friendly Carlsberg brand ambassador at the airport, chauffeured to a trendy hotel and served a meal fit for a football legend, and get pampered like a VIP for a 3D2N stay in the UK.  You will visit one of the iconic football stadiums and get access to the private Carlsberg VIP Hospitality Lounge where you will not only watch a football match in style but, if luck is on your side, also have the opportunity to meet your favourite football player or a living legend over a Carlsberg!

Carlsberg can turn your dream into reality. As the one and only premier beer of the Premier League, Carlsberg is offering trips with special VIP privileges and a money-can’t-buy football experience.

One way to win the trip is to participate in the ‘Price for Passion’ Facebook contest that challenges football fans to prove how far they would go to score this once-in-a-lifetime experience. Even if you don’t score the trip, authentic BPL merchandise including signed jerseys by a football star of one’s choice are also up for grabs. Be bold and visit to pledge your “price”.  In addition, you can also try to win this ultimate experience via exclusive contests in selected newspapers. Do check out the football column of your local dailies!

“Carlsberg’s BPL campaign is bringing Malaysians a first-of-its-kind ultimate Premier League experience that is unlike any other in town. Being the official beer, Carlsberg has the rights, access and network in rewarding our consumers via a nine-month long consumer and fan engagement campaign,” Carlsberg Malaysia Managing Director Henrik Andersen explained.

Andersen added that football and beer go hand in hand and Carlsberg is the only beer brand worldwide that has enjoyed such a long and illustrious heritage in the sport. “Together with our consumers, we celebrate our latest milestone as official beer of the BPL, in addition to our other international football sponsorships such as official beer in UEFA EURO Championship, official beer for Liverpool FC for 21 consecutive years, official beer of Arsenal FC and Team England.”

Carlsberg will also be holding football viewing parties at selected locations nationwide throughout the season. At these viewing parties, football fans will not only get to enjoy the clash of top clubs in high definition but will also have the opportunity to win more BPL collectibles.

The launch of the Carlsberg BPL consumer campaign was held in a classic English pub setting of the COBRA Club that was given a touch of BPL hospitality. The pub was given a makeover with iconic elements found in the VIP hospitality lounge of some of the top flight Premier League Clubs. These include a replica of the Liverpool Legends mural created by renowned Japanese graffiti artist, Dragon 76, and the long bar in the Carlsberg Lounge at Anfield, the home of Liverpool Football Club. In addition, there is also an Arsenal wall showcasing the illustrious history of the Gunners. A part of the pub was also turned into a BPL gallery, complete with authentic BPL paraphernalia.

For more information on Carlsberg’s BPL viewing parties and other activities, visit


Rumour: Excise Duty For Beer Increase Next Year

August 27, 2021 – 10:13 am Comments Off

malaysia and beer

Malaysia Budget is just not far from now on 25th October, already I’m hearing rumour that the excise duty for beer will increase. So far no numbers are given, as any percentage of increase is not good for our pocket.

Currently, our excise duty for beer is RM7.40 + 15% Ad Valorem. Without any price added, you already payed around RM2.80 per can (330ml). So with more increase on the beer excise, our beer price is not justify at all. Worse scenario, smuggled beer is at the highest since years as now I can easily get a can of smuggle beer anywhere from local eatery to chain sundry shop.

With our currency is in bad shape now, importing beer are now in good shape now. Price is at all time high. Doubt Najib will read my post, but increase excise duty is not a good way to do so. Plus many predict that there will be a bad recession ahead at 2014. Even opening a bar now worried me a lot.

Of course my wish for every year is to reduce the excise duty, but maintaining at this high tax level is good for now. Better import my beer before the price increase.

Prost! Oktoberfest Asia Premieres Mid-October with a Behemoth Four Day Fest

August 26, 2021 – 4:58 pm Comments Off

The inaugural Oktoberfest Asia premieres 16 October 2020 with a four day celebration of authentic Bavarian eating, drinking and revelling at the Keppel Island Plaza, at the Marina at Keppel Bay. Sprawled over the dates of 16 – 19 October 2013, revellers and beer enthusiasts will be treated to exclusive German beer and liquor, traditional gourmet grub and authentic Bavarian entertainment from the comforts of an air-conditioned marquee.

Organised by Dreamfields – the company behind an exclusive network of premium European beers and spirits – and Matt Bennett of Beerfest Asia, the four-day festival boasts support from some of Bavaria’s finest breweries: Paulaner Brauhaus, Schneider Weisse and Spaten. German spirit, Jägermeister, will also be showing its support with a secret party held in the middle of the festivities.

Traditional German cuisine such as Schweinshaxe (pork knuckles), Bratwurst mit Sauerkraut (German sausages), meatloaf and goulash will be available while an assortment of beers and liquors will be sold at the Bavarian themed bars. Servers in dirndls (traditional Bavarian dresses) will walk the halls of the marquee serving beer and pretzels as well.

Keeping to the spirit of all things German, Oktoberfest Asia will feature the iconic band, The Original Hofbräuhaus Show, from the beer halls of Hofbräuhaus in Munich, Germany. The world-renowned group has had over 23 years of entertainment repertoire and counts itself as one of the original troupes for Oktoberfest in Munich.

The festival will also have a local touch with live performances from local comedic act, The Comedy Pimp, and local favourites, explosive drum and beats band, Wicked Aura. Other entertainment options include Fusbal and Skittles and a Silent Quiz with attractive food and beverages prizes to be won.

Individual early bird tickets are priced at $75 for weekdays and $85 for weekends. Thereafter, prices will be $85/ticket and $650 per table of eight for weekdays and $95/ticket and $700 for table of eight for weekends. Tickets will be available on SISTIC from mid-August at

Sponsorship opportunities for Oktoberfest Asia are still available. Interested parties keen on sponsorship can register via [email protected].

Additionally, the press launch of Oktoberfest Asia will take place on the evening of 20 August 2021 at Paulaner Bräuhaus, where participants will get a taste of the food, drinks and atmosphere of the upcoming Oktoberfest Asia.

Oktoberfest Asia 2013
16 – 19 October 2020

16 – 18 October 2020
5.00pm – Late

19 October 2020
3.00pm – Late

Keppel Island Plaza
Marina at Keppel Bay
2 Keppel Bay Vista
Marina at Keppel Bay Singapore 098382

Early Bird
16 – 17 October 2020
$75/ticket per day

18 – 19 October 2020
$85/ticket per day

16 – 17 October 2020
$85/ticket per day $650/table of 8 per day

18 – 19 October 2020
$95/ticket per day $700/table of 8 per day


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