The cosmic finale of this year’s famed H-Artistry – The Global Art of Mixing Trilogy is finally here, featuring a stellar line up of artists from around the world, as well as a trademark mix of sights, sounds and party vibes befitting of a phenomenal climax for 2012’s blazing H-Artistry series. The nation’s most anticipated super-clubbing event is set to take place at the Malaysia International Exhibition and Convention Centre (MIECC) in Mines Resort City this 3 November 2020 from 8.30pm onwards.

Promising a distinctive and breathtaking party arena draped in red and black, the H-Artistry finale will see the return of the Hennessy Art of Mixing Zone, featuring the Hennessy 360 Cam, as well as the trailblazers of all H-Artistry parties: the signature Hennessy V.S.O.P. long drinks. All this will be nestled within a premium mega-club enclave of the familiar MIECC venue, which is set to undergo a complete H-Artistry overhaul to house the expected turnout of more than 3,500 revellers.

Taking party innovation to the next level, the MY Hennessy Mobile App will enable all revellers to take part in various activities within the Hennessy Art of Mixing Zone, and be rewarded with perks and benefits as they party away at H-Artistry. Prizes such as Hennessy V.S.O.P. bottles and bespoke My Hennessy Night party experiences will be among the rewards for party goers who come armed with the MY Hennessy Mobile App on their smart phones.

Moving into the main arena from the Hennessy Art of Mixing Zone, party goers will be in for a roller coaster ride of musical genres, styles and cultures from Korea and  Australia to the US and UK. Artists set to perform at the H-Artistry finale are: Winner of X Factor and UK’s R&B darling Alexandra Burke; world-renowned Australian DJ vixen Havana Brown, K-Pop boy band heartthrobs Block B, and Las Vegas’ edgiest DJ Starkillers a.k.a. Nick Terranova.

Collaborations, epic mash-ups, spectacular blends and fist-pumping remixes will be aplenty throughout the night, complemented by the signature Hennessy V.S.O.P. long drinks: Hennessy Apple, Hennessy Berry, Hennessy Ginger and Hennessy Soda.

The biggest H-Artistry parties are widely anticipated every year, especially towards the year-end season. While all revellers will be partying hard this 3 November at perhaps the biggest H-Artistry party yet, partying hard and partying smart is imperative. Be sure to fully take advantage of the FREE H-Artistry Party Shuttle or the subsidized H-Artistry Party Taxi services and be chauffeured to MIECC and back, as parking at the venue will not be available.

Complimentary mineral will be provided throughout the night, and food stalls will also be available outside the venue for everyone to recharge during and after the event.

Join in the H-Artistry finale this 3 November by watching this space for your chance to win invites: www.h-artistry.com.my. Also be sure to download the MY Hennessy App NOW from the App Store or Google Play onto your iOS and Android devices. H-Artistry is open to non-Muslims above the age of 18 only.

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Almost a month running Ales & Lagers, I notice the trend of beer drinkers and buyer in my shop. So far haven’t seen anyone below 25 came to my shop to purchase any beer. Surprisingly that future generation of beer drinkers are not interested to try different type of beer.

Young Adults (18-28)
Sad to say so, this are not the target audience for craft beers or new beer, maybe because of the earning power, drinking botique or premium beers is not something money well spend to them.

Working Adults (28-38)
Most of our crowd are all working adults which have the extra cash to spend. Mostly already know certain things about alcohol. Very seldom walk-in customer without knowledge of alcohol will like the shop as they came with a very sad perspective of the prices and not the offering.

Almost all my customer are male, which again showcase female are less interested in drinking beer. Even those that came with their husband, boyfriends or friends didn’t seem too interested to try out the beers. Some do, but most just don’t fancy a beer.

Middle Age Adults (38-48)
This is the category age that willing to try new stuff but not interested to know more about it. In other word, they just came to drink and enjoy some good beer. Surprisingly, this category don’t have much issue with the price.

Older Adults (48 and above)
Very little older adults came to the shop, maybe because don’t know the existence as Ales & Lagers is not an easy place to find. So far only 1 customer bought their friends over to enjoy the beer.

The demographic of age show plenty of studies need to be done to improve the sales of craft beers to the younger generation. I guess is not easy to target the younger as big companies are put their effort to make sure this generation drink commercial beers, with big parties, big promo, big concert and even big mugs… haha

One more thing really lack of the beer industry is the knowledge. How many bar owner really put effort to promote other product, mostly are banging on the commercial brands to band wagon the industry. What will craft beer industry in Malaysia be? Will it survive or will it slump to non-existence?

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When the beer poured out?
Nice sweet malt with citrusy hoppy aroma

How’s the taste?
The entry is very easy to drink, have a very nice body with hoppy taste with light sweetness and a dot of bitter. As you drink along the bitter became slightly more sharp. At 6.3% abv, the beer does have some hint of citrusy bitter after taste but not that strong.

What’s the colour of the beer?
Pale yellowish brown.

Where to drink?
Drank it at Singapore during Beerfest Asia 2012.

My Opinion:
The name and the beer doesn’t gel that much, is quite an easy going IPA. Was hopping for a strong IPA. Overall is quite nice and easy to go by IPA. Plus is not so hoppy, so is quite easy to accept by many.

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Yesterday have an awesome time trying great beers in part and with friends. The Beer pairing dinner was a wonderful experience. Now everything start to sink in, the beer I drank yesterday are all really awesome. Some is not easy to paired with food but the effort are highly praise. The beer itself is freaking awesome! Below are the beer I drank yesterday. Cheers!

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Singapore Craft Beer Week has started since monday and will continued till the end of the weekend. Many promos on all the pubs, bars, restaurants and retails. You can check out their website for more information and details.

For many Singapore is a metropolitan, for me is a drunken city as I can enjoy a lot pf great beer here. Cheers!

Posted using Tinydesk Writer iPhone app

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