GUINNESS® ARTHUR’S DAY, a celebration of the remarkable legacy of Arthur Guinness, returns to Malaysian shores yet again this 2012! Themed “A celebration Made of More”, which is inspired by Arthur Guinness’ bold legacies, GUINNESS® fans and music lovers this year will have 3 unique music events that will take place simultaneously, citywide on 28^th September 2012.

“Every year we refresh the approach to the Arthur’s Day celebrations to keep things exciting for our consumers. This year is no different as we give music lovers an evening of live music spanning over 5 hours in 3 separate locations around Kuala Lumpur.” said Yap Swee Leng, Marketing Director of Guinness Anchor Berhad at the launch of the celebrations at Studio Lounge, Tropicana City Mall today.

“Arthur’s Day celebrates the remarkable legacies of the founder of GUINNESS®, Arthur Guinness, through music. This year, we pay tribute to his boldness; a man who dared to make bold choices in his time, a man who was ‘more’ than just ordinary,” she said.

“Besides that, Arthur’s Day is also a chance for people who share the same attributes as Arthur, people who are ‘made of more’, who never settle for the ordinary, to come together to raise a toast to this remarkable man. With that in mind, the headline acts this year also epitomizes Arthur’s bold character. We have selected some of the biggest global Asian music icons in the region to be part of the Arthur’s Day music events this year.” Swee Leng continued.

To name a few, globally renowned Asian music superstar Justin Lo from Hong Kong, Nidji from Indonesia, our very own Malaysian Jazz & R&B superstar, Ning Baizura will take centre stage at this year’s celebrations.

A special addition to the celebration this year, in tribute to Arthur’s philanthropic legacies, is the launch of the Arthur Guinness Fund™ in Malaysia in partnership with British Council, Malaysia. The Arthur Guinness Fund™ is a global initiative that was set up to further the philanthropic legacy of Arthur Guinness and support social entrepreneurs around the world.

Arthur Guinness and his family were responsible for some of the most profound acts of corporate philanthropy in Irish history and created a legacy of goodness that continues in the company today. A renowned social philanthropist, Arthur Guinness ensured his business continually gave back to his employees, the local community, and Dublin. Arthur was the first to provide employees with health benefits such as insurance, something unheard of at that time.

“As an enlightened entrepreneur, Arthur Guinness had the vision to improve the communities and lives of the citizens where his products were sold around the world. With the Malaysian Arthur Guinness Fund™ this year, we’re proud to continue his good work.” said Swee Leng.

More than RM 200,000 will be channeled to the program which aims to support local Malaysian social entrepreneurs with the passion for the Malaysian community to deliver measurable, transformational change in our local communities.

The Arthur’s Day celebration this year will be a month long celebration with promotions on your favourite black brew in more than 11,000 outlets nationwide starting today, 23^rd August 2012 till the 30^th of September 2012. The celebrations will also see the return of the GUINNESS® arTHURSDAY Music Parties, which takes place every Thursday in selected outlets across the Klang Valley. As always, for all our GUINNESS® fans, there will be special promotions on their favourite black brew. Continuing from the success of last year’s ‘arThursday Talent Search’, and in an effort to give aspiring Malaysian artists a global platform to promote their music, 6 up and coming local music talents will be battling it out for the once in a lifetime opportunity to be the opening act for ‘Creed’ at the Arthur’s Day concert in Indonesia this year!

“Thank you GUINNESS® for giving us this chance to be part of the global Arthur’s Day celebration. We are looking forward to showing just how much like Arthur we really are and we will be putting our best foot forward to win the place to open for Creed in Arthur’s Day in Indonesia,” enthused Esty Richards, the female lead from the band Once Upon a Time There Was a Sausage Named Bob.

As with previous years, the winner of the ‘arThursday Talent Search’ will be the band that gets the most votes from its fans. Fans can vote for their favourite bands by voting on-ground at arThursday Music Parties, or by visiting the GUINNESS® Youtube channel and clicking ‘Like’. The band with the most votes and ‘Likes’ will go on to be the winner and open for Creed in Indonesia!

Be sure to show your support for our local bands as they battle it out at our arThursday Music Parties at the following venues:-

30^th August 2012 – Bulldog Pub, Sri Hartamas
6^th September 2012 – 32 Bistro, Puchong
13^th September 2012- Malones, Sooka Sentral
16^th September 2012 – Sid’s Pub, TTDI
21^st September 2012 – Dirty Nelly’s, KL Live
27^th September 2012 – Backyard Pub, Sri Hartamas
28^th September 2012 – Beer Factory, Sunway Giza
28^th September 2012 – SOULed OUT, Sri Hartamas
28^th September 2012 – Laundry, The Curve

So be sure to make your way down to an Arthur’s Day™ celebration near you to raise a pint of GUINNESS® together with us and enjoy special discounts on GUINNESS® throughout the month!

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This Hamer & Sikkel brewed in Netherlands by Brouwerij De Molen contain 5.2ABV style porter.

Appearance of this beer appear to have dark brownish and cloudy. The head was light brownish, creamy, thick foam-like and interestingly lasted for quite awhile.

Nose a roasted malts, some chocolaty and roasted beans aromas.

Took a mouthful, taste quite similar to the nose, malty, mild chocolate notes, and slight hint of bitterness. Mouthfeel medium body, slight carbonation, quite smooth on palate, and aftertaste of dryness and hint of bitter lingering.

Interesting porter, from the nose aromas to the mouthfeel palate, it didn’t lose its character.. chocs, brown barley malts and oatmeal all were there.. and bitter part .. nevertheless a good porter.

Tried this at Brewers’ Craft, Singapore..

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Lately, all the bar are quite boring and is the same. Everyone is doing the same thing over and over again. Everyone just focus on selling the volume of beer but not doing their best to create the best experience for their customer.

Just like Overtime, once the place was the most sort after night spot today left a few that are still trying very hard to survive. Why this happen? Because too many same thing doesn’t make a bar interesting anymore. Sadly, many new business owner still adapt back the same concept.

3 things in Bar setup that are quite important, they are SERVICE, ENVIRONMENT and MENU.

MENU
Bar are quite boring as the offering of beer is either from Guinness Anchor Berhad (GAB) or Carlsberg Malaysia. So each bar you go to the beer is basically run by this 2 big brewery. They may have variants but to drink the beer offer by this 2 brewery is so easy. Everywhere is selling those beer. So beer in the outlet is nothing creative for most of the pubs. Maybe pubs can explore on wine, whisky and cocktails, even coffee with so much hype lately.

One option for new pub owner is to explore the Food Menu and make it interesting. This department got plenty of potential to grow. I know some places sell wild boar curry which goes nice with beer and give that food edge to the place. Some bars have setup local food kitchen which can be quite interesting. New bar that open can stamp their owned signature dishes to make the place famous for something that other place can’t duplicate. This will make the place stand out.

SERVICE
A new bar is very crucial to have good service. If I enter to a new place, waiting too long then the service is not good enough. Try to hire good manager that able to connect with customer. Many places just don’t have that kind of friendly service, is just basically hire waiter to take order and deliver the food.

Having the knowledge of your own pub can help customer decide the things they order. Example “sir would you like to try our famous lamb kebab”, this kind of simple quote will increase the people to order and basically make the customer feel easy as well. Looking through the menu at a bar is difficult as the lighting is dim and you just want something fast and easy. Of course you must make sure the food offering is up to par as well.

ENVIRONMENT
Lately a bit more better in terms of the music played in the outlet. But the rest of the places I go, I still find it too loud and too noisy. Good environment will bring in more nice people to the place, while vice versa for the wrong vibe bring wrong crowd.

Cosy and comfy places always work well, certain bar have too much smoke and don’t have good ventilation to clear the air. Some bar are too dark, which hardly can see anything. Some places the chair are just not comfortable to sit. All this little small detail are more crucial then how your interior design look. A well design place may get crowd enter, but the little detail can spoil the whole experience of the place.

Conclusion
New pub owner please be more creative, study back some old school places and revamp to something new, get some new ideas from magazine, tv show or from friends experiences. Put your own experiences of what you like and create something different. Looking at the pub scene now is just the same thing repeated over and over again with different name.

Please be more creative and bring forth the whole new generation of pubs and bars. Stick to something chill, relax and cosy with fun element and Cheers to new idea!

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Introduction

Tasting Note

Serving It

Estrella INEDIT
Only available in Klang Valley.
Price: RM56 per bottle (750ml)

For purchase & information please email to [email protected]

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Join House e@Curve in making history as they are offering The Longest FREE FLOW BEER event in conjunction with the MERDEKA CELEBRATIONS at House e@Curve!

DATE: Aug 30^th and 31^st

FREE FLOW BEER from 12pm to 10pm
whole 10 hours of non stop flow beer for RM49 nett per pax only- drink as much as you want!

Theme: Beach Party
dress in your favorite beach wear + bring your rubber ducky too

Best Beach Wear Competition(MALE and FEMALE category)
Win FREE BEER for one whole year! + Cash vouchers! – happening on the Aug 30^th 2012.

Entertainment Line Up:
LIVE BAND MAD SALLY from 10pm onwards + DJ KAY spinning in the HOUSE!

For more information go to House e@Curve.

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