
Heineken® once again brings to us a world class experience through the UEFA Champions League Trophy Tour presented by Heineken in 2011, aiming to provide football enthusiasts yet another rare opportunity to get closer to the most prestigious prize in club football; the famed UEFA Champions League trophy. To complement the euphoria that accompanies the trophy, world renowned football icon Gianfranco Zola, shares centre stage at the exclusive media launch on the 22nd of February 2011 to lend his support and promote the Trophy Tour in Malaysia.
Now in its sixth year as a sponsor, Heineken’s relationship with UEFA Champions League has connected the brand to a global network of world class football fans. Over the last three seasons, Heineken® has taken the trophy to four different continents, visited over 20 cities around the word and given over 180,000 visitors a unique moment with the revered trophy.

This year, Heineken Malaysia is proud to be chosen as the first continent stop of the tour. The Trophy Tour, which is part of a four-nation Asian Tour will travel thereafter to Thailand, South Korea and Hong Kong respectively.
Zola, who is well acquainted with the celebrated competition, expressed his excitement over his role as the UEFA Champions League Trophy Tour ambassador. The Premier League and Serie A stalwart also hailed the splendid goal of the UEFA Champions League Trophy Tour.
He conveyed his delight in seeing UEFA and Heineken’s efforts in bringing the UEFA Champions League Trophy back to Malaysia after four years and hoped that football fans here would take advantage of this rare opportunity to view the globally prominent silverware from the most intimate of distances.

UEFA spokesman Gregory Biskos, who joined Zola to lend his support for the UEFA Champions League Trophy Tour in Malaysia, echoed the Italian’s view. He thanked Heineken®, one of only six exclusive sponsors of the UEFA Champions League, for their partnership and commended Heineken® for the initiatives taken under the UEFA Champions League Trophy Tour to extend the passion of the tournament to football fans here.
Gregory Biskos pointed out that the support of Heineken® has ensured the continued success of the UEFA Champions League, which is now the most watched annual single sport event on television. He said this was also made possible by the increasing interest in Asia and added that endeavours such as the UEFA Champions League Trophy Tour presented by Heineken are crucial in maintaining the support from the continent.
The UEFA Champions League Trophy Tour presented by Heineken will begin on the 26th and 27th of February 2011 in Malaysia, at Sunway Pyramid (Petaling Jaya) and will move up to Gurney Plaza (Penang) on the 5th and 6th of March. The trophy will be finally be displayed in Pavilion (Kuala Lumpur) on the 11th and 12th of March 2011, before it continues on its journey to Thailand for the next leg of the tour.

“We want to share this unique and memorable experience with our Malaysian fans, and what better way than to be close to the esteemed trophy itself. Heineken® is very proud to be the only UEFA Champions League partner that can bring the trophy outside of Europe. The Trophy Tour is a chance for us to give something back to all our fans.” said Ms. Yap Swee Leng, Marketing Director of Guinness Anchor Berhad.
In delivering the unique experiences of the UEFA Champions League to Malaysian football fans, Ms. Yap Swee Leng further said that they will be also be rewarding their Heineken® drinkers with a once in a lifetime opportunity when they purchase Heineken and visit the UEFA Champions League Trophy Tour.
All they need to do is bring along their receipt, snap a picture with the prestigious trophy and they may just stand a chance to win an unforgettable experience – an all expense paid trip to the grand finale of the UEFA Champions League 2011 in Wembley Stadium, London. The winners will not only get to watch some of the most famous clubs and greatest players up-close but also enjoy Heineken’s premium unsurpassed hospitality throughout the trip.
Ms. Yap Swee Leng assured fans that the UEFA Champions League Trophy Tour presented by Heineken this year would be an experience they would never forget. “When they arrive, they will be greeted to a stadium ambience as well as loads of interesting facts, history and memorabilia from the highlights of the prestigious UEFA Champions League” she said. Fans would also learn more about the trophy and the UEFA Champions League through a show reel of previous Finals and classic matches and a display of original memorabilia.
Football fans can seize the opportunity to get closer to the prestigious silverware by obtaining details on the UEFA Champions League Trophy Tour presented by Heineken at www.heineken.com/my and at their Facebook page, www.facebook.com/Heineken. Fans are also advised to check out selected Heineken Outlets to obtain exclusive priority lane passes to the UEFA Champions League Trophy Tour presented by Heineken®.
The core focus of Heineken’s activation of the sponsorship is to bring fans high quality UEFA Champions League experiences. With over 150 million TV viewers watching live coverage of the UEFA Champions League in 220 countries and territories every match week, this globally renowned and prestigious club football tournament makes it a perfect fit with the Heineken brand. Known for its passion for quality and progressive edge, Heineken, the world’s number one international premium beer, enjoyed in almost every country in the world, opens your world to yet another world class experience.
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