
TTDI Plaza, once a famous hang out place pack with clubs, bars and restaurant. Is still packs with clubs and bar but is not the place it used to be anymore. I see the same thing in IOI Boulevard in Puchong. After opening for almost a year, the place is still not fill with offices. Is just restaurant and pubs.
A few issues at hand are – will all the people want to keep hanging out in the same area with so much competition going on. Look at Sunway Giza, packs with restaurant and pubs. The place are pack with people, this is used to be a scene we found in TTDI Plaza.
JayaOne is another drinking area in PJ with almost the same concept. Most of this place offers 1 stop place to work, dine and play all at the same place, but is it really good to have so much competition opening in such a small place cater to the same people?
The F&B industry have change, many new concepts and ideas to bring the level of F&B business to next level, but many times they forget the main attraction which is the good services offer by the outlet. Owners can spend up to millions on renovation and designing a good outlet, but when come to services some place get “F” for failing badly.
Everyday we receive SMSes about outlet promotions on the cheap stuff. I never receive an SMSes about today we got Beer Tasting or Whisky tasting. No education are send forth, just more and more promotion on the price war. No educations mean no increase of new drinkers. Everyone is going for Single Malt Whisky lately, but how many actually know what is the meaning of Single Malt beside more expensive?
I know for owners – business is business. You want to earn money, if not what for you want to start a business, this is not charity organisation. In true facts, what are you guys competing against? The prices or the consumers? Some good places keep having event non-stop to make the place happening and fresh to attract peoples to spend money on their joint.
Look at what happen to Asian Heritage Row, look at what happen to Jalan Sultan Ismail, look at Bangsar, look at Hartamas. All this are repeated history that keep going on and on. We are basically asking who’s next? Counting at the places to drink in big area, we have Changkat Bukit Bintang, Sunway Giza, JayaOne, TTDI Plaza, IOI Boulevard, Solaris, Sri Hartamas, Mid Valley, The Curve and etcetera, etcetera.
Why I didn’t see creative in pushing new style of promotion beside throwing prices attracting the customer? Cheap prices always attract customers, because customers are cheap? alcohol are expensive? Who is going to step up to change the scene?
The ALCON (Alcohol Consumer Rights Group) press release show little support from the F&B group. I think for many outlets, they will benefit from the increase. Only Sid’s Pub and J&R was there to support ALCON. Where is the rest?
This will go on and on about how the places of F&B should be. Or maybe we should ask this question, “the places I go to drink 5 years ago, are they still exist”?
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