Tiger Beer, the world’s No. 1 international Asian beer debuted the first ever radler in Malaysia with the launch of the all-new Tiger Radler at KL Live along Jalan Sultan Ismail today. Tiger Radler is all-new variant of Tiger Beer that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice to produce a beverage that is doubly refreshing.

Speaking during the launch of Tiger Radler, Bruce Dallas, Marketing Director of Guinness Anchor Berhad shares, “Radler has proven to be a resounding success in other markets all across the world right now, and is being introduced in Southeast Asia in both Malaysia and Singapore simultaneously. The launch of Tiger Radler in Malaysia is set to solidify Tiger Beer’s market leadership in Malaysia and represents yet another of the innovative ways that we keep the Tiger brand refreshing for our discerning drinkers across the country.”

The Tiger Radler launch event also featured a consumer launch party attended by over 500 people consisting of media, bloggers and Tiger Beer fans raring to try the refreshing taste Tiger Radler for the first time. This exhilarating party featured invigorating performances from a smorgasbord of local comedians, bands and DJ’s to provide an eclectic evening of double refreshment.

With a refreshing mix of Tiger Beer and natural lemon juice, this sophisticated European-style drink has a distinctive cloudy look that makes it the perfect beverage for moderate consumption occasions with family or friends. Tiger Radler will be available in pubs, bars, restaurants & coffeeshops across the country from Dec onwards, as well as in East Malaysia by March 2014 at the same retail price point as Tiger Beer.

For more information on Tiger Radler, please head on over to the Tiger Radler website at www.doublerefreshment.com.my or to the Tiger Beer Facebook page at www.facebook.com/TigerBeerMY today to get doubly refreshed.

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People always asked me can we brewed our own beer. Is a thin fine line that sometimes we ourselves not sure is it legal. Once a lawyer friend told us that is ok to brew your own beer but don’t shout it out too loud and don’t sell it. But to get the brewing ingredient is actually not as easy. Making it not easy to brew all the time. Of course the Malaysian Government are not very supportive to anything related to alcohol. Making us very worried to bring in ingredient that make beer.

If the G allow the people to brew, then many people will resort to brewing their own beer then drinking the commercial beer that are widely available with excessive tax. I for sure support home brewing as this will encourage people to create better localise ingredient beer that we may discover and call it our own.

2 big breweries in Malaysia and don’t allow any more new license to brew is a sad situation in this country. Many of my customers in Ales & Lagers was surprise that there are some many different tasting beers out there, some have even converting their friends to try out craft beer.

For now, we don’t even know which channel that we should asked for this to happen. Everything is so sensitive from religion to race. Once touch on alcohol, this country become overly sensitive on the issue. For now is just a dream that not even hope have any glimpse. Until the day we able to see this country more open minded. Cheers!

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With the Year of the Horse just around the corner, Tiger Beer, the world’s No. 1 international Asian beer unveiled their ‘Celebration of Abundance’ festive campaign at Quill 9, Petaling Jaya, promising consumers an exciting and rewarding nationwide promotion with great prizes and exciting events this upcoming Chinese New Year.

The launch of the Tiger Beer ‘Celebration of Abundance’ Chinese New Year campaign saw the majestic entourage of auspicious Chinese characters including the God of Prosperity, Heavenly Angels and lion dancers as well as the arrival of Guinness Anchor Berhad (GAB) Managing Director, Hans Essaadi and Marketing Director, Bruce Dallas on horseback in homage to the upcoming Year of the Horse.

Speaking during the launch of this auspicious campaign, Hans Essaadi, Managing Director of GAB shares, “Tiger Beer has always placed a great emphasis on cultivating a good relationship with the Chinese community and during Chinese New Year, it is even more important for us to be part of celebration, when reunions between family and friends take on utmost importance. This year, we want to give our loyal consumers a celebration of abundance, where they are rewarded manifold with New Year’s treasures as they celebrate with Tiger Beer and the rest of our award winning range of brews.”

At the event, Hans revealed the Tiger Beer’s Celebration of Abundance Treasure Chests where the grand prizes of 8 all-new BMWs 3-series await the lucky consumers when they raise their glasses and cheer “Yum Seng” with Tiger, Guinness, Heineken, Anchor and the newly launched Tiger Radler from December 16 onwards at participating coffee shops, food courts and restaurants. Apart from the exclusive 8 BMWs, known as ‘Precious Horse’ in Chinese, consumers also stand a chance to win many exciting prizes when they choose to celebrate with these five brews.

In line with the ‘Celebration of Abundance’ theme, Tiger Beer will also be meeting consumers on-ground through its nationwide road show at selected coffee shops, food courts and restaurants in Peninsular Malaysia to reward GAB’s loyal consumers. At these outlets, consumers purchasing three large bottles of GAB’s beers will get a chance to participate in a lucky draw from the GAB treasure chests with prizes ranging from GAB premiums, products and cash prizes of RM888. Now that’s truly a celebration of abundance!

Hans continues, “You could say that this is Tiger Beer’s own way of thanking our loyal consumers in a big and rewarding manner. On behalf of GAB, I would like to wish our consumers a Happy and Prosperous Chinese New Year and may the Year of the Horse bring you a celebration of abundance.”

This Chinese New Year, be sure to think of GAB’s award-winning range of iconic brews as you can look forward to ‘A Celebration of Abundance’ for you, your family and friends. For more information on this campaign, please visit  www.gab.com.my today.

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Weihenstephaner Vitus & Korbinian first time available in Malaysia. Vitus is a Weizenbock and Korbinian is a Dunkel Doppelbock. Be the first to try it, available now at Ales & Lagers! Cheers!

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Deschutes Brewery, first time available in Malaysia. 3 variants of the beer is now available at Ales & Lagers. They are Mirror Pond Pale Ale, Chainbreaker White IPA & Black Butte Porter. Try it while stock last. Cheers!

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