Free Flow Event Suppose To Be Fun…
Free flow is a tempting event, even Beerbeer 2nd anniversary have free flow beer. But sadly many free flow event doesn’t really impress yet make frustration and blacklist to the goers. This year it self already have a few in my list, waiting for beer is not something pretty especially we are going for the drinks.
First on the list is Zouk 7th Anniversary. Very very sad free flow party… hundreds of people cramping outside waiting to get in, hundreds more cramp inside waiting for the drinks. There is like another hundred over people lining up for the free flow drinks at the bar counter… this is just a con job to lure people to the place but have not much intention providing free flow. Marketing gimmick that are con consumer in every single way.
Second on the list is Overtime Starker Dunkel launch at Pavilion. Nice free flow of buffet food but not the beer beer. The food you can get it yourself, but the beer is just have to wait freaking long. The reason is they only have one tap for such a big crowd. At least 300-400 hundred people are in there including media and guest but there is only 1 tap running. How weird can that be? Plus when the beer is launch, non of us at the media table have beer with us. To wait 1 hour for beer…. this is a sad launch.
I know there is more sad free flow event especially launch of new places or anniversary. Many reason of failure in this type of free flow event here are some of the reason.
1. Untrained Staff
New outlet are more chaotic as the staff is not well trained. During this kind of full house crowd, the staff can got confused, panic and not fully function.
2. Over Invite
This is always the case of free flow event. Beside invite people from facebook, they also invite VIP, VVIP to all squeeze into a tiny places. Then expect everyone to enjoy a good night there.
3. Misused the word “Free Flow”
Is quite sad that free flow event have no free flow. Sometimes you only have 1 glass of beer for time wasted there. By the time you realise it, you may end up buying the beer to enjoy the crave you already lust for. Even worst is 4 kegs beer for 500 people… how sad can that be.
So the next time you going for any free flow party, please be prepare that you may end up more frustrated then happy as sad event kill joy.
Note:
Beerbeer 2nd anniversary is not a good free flow event either, the free flow ended too soon. I’ll try my best not to do any free flow event anymore. Unless it can make everyone happy.