Counting the days to Year of the Tiger
(The StarOnline) - Tiger Beer has kick-started their countdown to the Year of the Tiger with a media launch at the Tavern of the Guinness Anchor Berhad (GAB) brewery on Nov 18.
Tiger Beer underlined its intention to stride forward into the Lunar New Year by starting their Chinese New Year campaign 88 days before the start of the year.
Tigers have always been known as being competent leaders, driven by their unerring drive and ambitious nature.
Similarly, the story of Tiger Beer’s ascension mirrors its namesake’s characteristics, having risen from a locally brewed beer in 1932 into a brew available in more than 70 countries, winning more than 40 international brewing awards and accolades along the way as well.
Over the next three months, consumers can expect a series of rewarding promotions and exciting activities leading into the Year of the Tiger.
GAB marketing director Mark Jenner said: “As many of you know, Tiger Beer has grown by leaps and bounds from a humble local brew to becoming an award-winning Asian beer that is acclaimed for both taste and quality.
“Right now as we approach the Year of the Metal Tiger, we look forward in anticipation of a year full of triumph, accomplishment and consolidation for Tiger Beer.”
The launch of campaign also featured an exclusive Tiger Dance demonstration featuring a pair of highly-trained performers.
This traditional Chinese cultural dance showcases the martial arts prowess of the dancers as they kicked off the Lunar New Year campaign in winning style.
It should then come as no surprise that Tiger Beer’s slogan “Enjoy Winning!” reflects its approach to all things.
At the media launch, the company unveiled a gigantic digital timer counting down to the Year of the Tiger located on the side of the Guinness Anchor Berhad headquarters on the Federal Highway.
The Year of the Tiger has historically been known as a catalyst for positive changes and opportunities for those willing to take on the challenge.
