Media Launch Asahi Super Dry
On 16 July, Asahi had a media launch at Canon Celebrities Club at Solaris Mont Kiara. I was invited as media invitee to this launch, and it was my first media treat.
Before the media launch, I was wondering isn’t Asahi has been around the market for quite a while?
Well, now Carlsberg through Luen Heng want to enliven again this brand with wider marketing and distribution share in the beer market. Since this is premium imported beer, we can only pray that the pricing won’t bleed our pocket.
Arrived a lil late, listen to Mr.Toshio Kodato, Executive Officer of Asahi Brewery, and Japan Ambassador to Malaysia Mr.Masahiko Horie speech for the launch of Asahi Super Dry.
The media were treated front row couch right to the front of the stage. One thing I notice was the super huge LED screen on the stage wall, first I have seen in a club, or there are other clubs that have similar thing? The hostess during the launch was awesome, both in look and service. Before I warm my seat, a bottle of Asahi came right to my hand. Once you finish your bottle, the empty bottle is replace by another new bottle…excellent free flow event, i’m envious all the media staff out there for all these treats.
After the launch, the invitees are treated performance by Asahi Energy Dance, which is… quite interesting.
Dinner was served at the atrium, by Tenji. Spread was generous and nice selections, unfortunately, I had a lil too much beer before.
This Asahi Super Dry are quite crisp in taste and easy to drink. A good lager in addition to among the many lager brand out there.
Overall, this is the best media launch I have ever attended, and Kennhyn said it’s the best in this year. Look forward to another media launch soon ..
cheers!
















