Choose Beers Or Places?
The beer trend are getting better, but how many actually know how to drink beer beside swallowing it. Ok don’t get me wrong when I said “know how to drink beer”, maybe I should rephrase to how many actually enjoy beer?
Many will choose the place then order whatever is serve on their menu, as not all places have good bartender that make a kick-ass cocktail. To be safe ordering a beer is the safest choices as it hardly goes wrong.
Some people choose Beer rather then Place
Like if I mention Guinness, they will think of Sid’s Pub or if I said Kilkenny they will thing of Royal Oakes for example. If I said Paulaner then some people will think what beer is that… haha
Some pub are famous for beer that they built their brand from. Certain brand become their top seller, just like Brussels and their Hoegaarden. Bayernhaus and their Paulaner. People want to enjoy a good fine pour of beer. The beer becomes the identity of the pub.
Some people choose Place rather then Beer
Many place in town are famous, like Tom, Dick & Harry, Library, Craft Brew… people don’t really go there to drink specific beer, but for the crowd and environment. They will go there and look first to see the mood and then order from the menu.
That is when the waiter or the bartender play a big role to introduce beer to the customer. If they introduce correctly then is good to the customer if not, vice versa will happen.
The mistaken Identity
Many people that loves Guinness Draught often got confuse with the bottle Guinness Foreign Extra. They always said the bottle taste so different because is the different thing. Guinness draught is lighter and less bitter, but foreign extra is extra strong in taste with higher %ABV as well. That why Guinness Draught is not Guinness Foreign Extra.
The best are Beers and Places combine
I believe each pub have to create an identity of what beer they serve best. Many just bandwagon doing what others are doing. Each pub have to stand out from its own not because they have the best beer but what is the beer that make them popular. Here are some example.
Sid’s Pub = Guinness
Brussels = Hoegaarden
Bayernhaus = Paulaner
Overtime = Starker
Of course many outlet still not sure what to push for to create the synergy between their place and their drinks. I would love to see F&B outlet throw in more creativity to make their place more unique on their own and create their own market share. So either you choose for Beer or Place it doesn’t make that big different as long as you know what you looking for, as for those who don’t maybe you can learn something from it. Cheers!












