Posts Tagged ‘Oktoberfest’

GAB Sets New ‘Mugnificent’ Record

September 25, 2014 - 12:06 pm Comments Off

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Hints that something big awaits the public were dropped weeks before the launch of Guinness Anchor Berhad’s Oktoberfest celebrations. Does size really matter? Is big better? The curiosity of many was laid to rest when the country’s leading brewery unveiled Malaysia’s Biggest Mug at their launch of the annual beer festival. Standing at 2.6m high and 1.72m wide, the giant replica of the company’s renowned Oktoberfest 2014 promotional mug, created a new record that was endorsed by The Malaysia Book of Records at the event.

Hans Essaadi, managing director of GAB said: “Oktoberfest is a popular festival that many look forward to annually. And so this year, we decided we are going to commemorate it in a big, extraordinary way; hence the grandeur you see before you. This feat definitely has been a rewarding challenge especially now that we’ve set a new record in The Malaysia Book of Records.

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“Having organised the festival successfully for six years, this is an undeniably proud moment for us here at GAB. We are thrilled to bring you a bigger and better Oktoberfest celebration this 2014. Look out for Malaysia’s Biggest Mug as it travels across the country next month,” he said at the launch held at the brewery’s tavern.

Attendees at the media launch were given a glimpse of what’s in store throughout the month of October as they indulged in popular German fare, enjoyed the traditional Oompah band, participated in beer stein race, and were enthralled by magic tricks.

The Biggest Mug which took about a month to complete, is made out of fibre glass. The giant vessel, which can actually hold liquid, will be travelling the peninsular so consumers can have a closer look and partake in Malaysia’s Biggest Mug “Guess the Litre” challenge. The top 5 participants who provide the correct or closest estimated volume of liquid the receptacle can hold, wins a year’s supply of Tiger Beer.

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Be sure to note the following dates and locations of Malaysia’s Biggest Mug:

  • Oct 2: Festival Walk, Ipoh
  • Oct 3 and 4: Setia Walk, Puchong and Auto City, Penang
  • Oct 10 and 11: Scott Garden, PJ and Upper Penang Road
  • Oct 16: Desa Sri Hartamas
  • Oct 17 and 18: Changkat Bukit Bintang and Jonker Street, Malacca
  • Oct 24 and 25: Sunway Giza, PJ and Sutera Mall, Johor Bharu

As for the hand-held version, the GAB Oktoberfest mug is available in two designs. To collect, simply buy four pints or two jugs or two buckets or a tower of either of the participating brands (Tiger, Guinness, Anchor, Heineken, Kilkenny, Kirin, Smirnoff, Strongbow, and Paulaner) for one Oktoberfest mug.

Log on to GAB’s Oktoberfest Facebook page from now until Oct 31 for more news and exciting activities.

GAB Brings Historic Celebration Of Oktoberfest To Life Across Malaysia

October 7, 2013 - 10:39 am Comments Off

Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia kicked off its month-long Oktoberfest celebration today at Tujo Bar-serrie at Ascott in the heart of Kuala Lumpur. GAB’s Oktoberfest campaign was officially launched after a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebrations held worldwide today.

At the launch event, Hans Essaadi, Managing Director of GAB shared, “Oktoberfest has historically been a time of celebration and merriment amongst family and friends, featuring good food, great beers and an all-round unforgettable time. This year, GAB has planned even more exciting and engaging activities and I am confident that with our award-winning portfolio of beers, we will once again set the standard among our loyal consumers for providing drinking experiences that are both fresh and engaging.”

As the fifth year running that GAB is organising this globally-renowned celebration in a big way right here in Malaysia, this year’s Oktoberfest celebrations will include a series of 14 historically themed parties nationwide, special promotions featuring a special edition 1 litre Ceramic Oktoberfest Mug and GAB’s entire portfolio of award-winning beers, including the original Paulaner Oktoberfest Bier.

“We at GAB are especially proud to continue making the Paulaner Oktoberfest Bier available for our consumers, which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest. Be sure to try out this distinctive, limited edition lager at the selected outlets offering it during our Oktoberfest celebrations,” said Essaadi.

During the launch event, guests were able to sample authentic German Oktoberfest cuisine, as well as traditional Oktoberfest activities including traditional German folk dances, beer mug holding competitions and ‘Nail the Wood’, a traditional German game which requires participants to have both power and accuracy. Adding to the celebratory air was the presence of Crown Prince Ludwig, Princess Therese and their royal procession who brought a historical touch to the event. The royal entourage regaled participants with interesting tales from times long past.

During the month-long Oktoberfest celebrations, consumers will be able to enjoy: -

Oktoberfest Nationwide Consumer Promotions
This October, get your very own 1 Litre Ceramic Oktoberfest Mug filled with your favorite GAB brew, whether it’s Tiger, Guinness, Heineken, Kilkenny, Strongbow or Paulaner this entire month from 7th October to 3rd November at participating GAB outlets across the country. The best part of this promotion is that the first refill of your 1 Litre Ceramic Oktoberfest Mug is absolutely free!  Now that’s what you call an Oktoberfest promotion.

Oktoberfest Outlet Events
GAB will be bringing the Oktoberfest celebration to consumers across the country through a series of 14 themed parties at popular watering holes nationwide. The parties will be centred around different aspects of the Oktoberfest celebrations, whether it’s the royal wedding, the celebration of traditional German cuisine (also known as ‘Schmankerl’) or the iconic Oktoberfest parade and carnival. At each of these events, attendees can expect an evening filled with good food from around the world, the original Oktoberfest beer, a limited edition Oktoberfest Mug with metal lid and of course exciting activities and contests with fun prizes. So be sure to pop by GAB’s Oktoberfest celebrations at the following locations throughout the month of October: -

10th October
Souled Out Sri Hartamas (KL)

12th October
QEII (Penang)
Geographer Café (Puchong)
Jonker Street (Melaka)

14th October
Euro House (Ipoh)

18th October
Festival Walk (Ipoh)
Laundry Bar, The Curve (Mutiara Damansara)

19th October
Upper Penang Road (Penang)
O’s Corner (Kuantan)

24th October
Remedy House, Scott’s Garden (KL)

25th October
Danga Bay (Johor) and Phat Barrels (Kuantan)

26th October
The Museum (Ipoh)

31st October
Beer Factory Sunway Giza (KL)

For more information on the entire GAB Oktoberfest campaign, do drop by the official GAB Oktoberfest Malaysia Facebook page at www.facebook.com/OktoberfestMY today.

A Resounding Start to Carlsberg Malaysia Oktoberfest

October 3, 2013 - 10:27 am Comments Off

Don your lederhosen or your dirndl as Carlsberg Malaysia has brought Oktoberfest, the world renowned annual Bavarian festival, all the way from Germany to our neighbourhood bars throughout the big cities and small towns in Malaysia, with an endless flow of beer and fun.

Known as the country’s most authentic Oktoberfest celebration, Carlsberg Malaysia Oktoberfest 2013 is a beer extravaganza that offers the most loved beer brand, Carlsberg, as well as three imported Bavarian beer brands, Erdinger, Franziskaner and Lowenbrau, served in a collectible rugged-style stein that customers can take home and add to their collection of the past two years of Carlsberg Malaysia’s Oktoberfest mugs.

Flown in from Germany, a six person Oktoberfest Oom-Pa-Pah band will be belting out traditional Oktoberfest jingles and sounding a 12-foot long alpine horn from Germany to delight the crowd celebrating the merriness of beer festival.

Acclaimed as the first-of-its kind in Malaysia, the long horn has successfully made it into the Malaysian Book of Records as the ‘Longest Carlsberg Malaysia Oktoberfest Longhorn’. Topping the festival off are of course the lovely Carlsberg Dirndl girls, all beautifully decked in traditional Bavarian outfits to perform the witty “chicken dance” along with Oktoberfest revellers.

True to Bavarian tradition, Carlsberg Malaysia Oktoberfest campaign was officiated with the tapping of the ceremonial keg by Managing Director of Carlsberg Malaysia Henrik Juel Andersen, together with the brewer’s subsidiary Luen Heng F&B Sdn Bhd General Manager Kenneth Soh, Vice President, Passenger Cars, Mercedes Benz Malaysia Mr. Kai Schlickum and Ms Joyce Yap, CEO, Retail of Pavilion KL.

After the first keg was tapped, a resounding toot of the 12-foot long horn reverberated across the entire corridor of Pavillion, KL signalling the lovely Dirndl girls to invite beer lovers to show off their moves by performing ‘chicken dance’ and taking part in a range of fun-filled games including hat switching and arm wrestling which are all traditional mainstays of Oktoberfest events.

Andersen said, “Oktoberfest is about bringing people together in the spirit of good cheer and camaraderie while in the midst of enjoying food, music and beer in a responsible manner.”

“Throughout the month-long festival, beer lovers can enjoy the authentic yet uniquely Carlsberg Malaysia experience at selected eight venues nationwide, leading to a massive three-day Grand Finale party galore that will take place exclusively at Old Wing outdoor car park of our Oktoberfest Venue Partner 1 Utama Shopping Centre, Petaling Jaya on October 11th to 13th. These parties come complete with the collectible beer stein, authentic Oktoberfest Oom Pa Pah band, the record breaking 12-foot long horn, Carlsberg Dirndl girls as well as plenty of games and online contests where beer lovers stand a chance to take home more collectible premiums.”

“In addition, we partnered with our customers to co-host smaller parties at 38 western-concept bars and pubs and will be running the Oktoberfest promotion at over 300 outlets nationwide,” he concluded.

Adding to the spirit of Oktoberfest, Carlsberg Malaysia Oktoberfest calls upon beer lovers to take part in Facebook activities, including Snap & Prost!, Shout Out Loud and Dirndl Girl Search to win free rounds of Carlsberg beer and attractive giveaways.

Find out more about Carlsberg Malaysia Oktoberfest campaign, please visit Facebook at www.facebook.com/CarlsbergMalaysiaOktoberfest

Upcoming Carlsberg Malaysia Oktoberfest main parties schedule
03 Oct – Juru Auto City, Penang
04 Oct – Swimming Club, Penang
05 Oct – Movida Giza
11 til 13 Oct – One Utama

 

Paulaner Appreciation Dinner @ BoatHouse, TTDI

October 1, 2013 - 10:01 am Comments Off

Beerbeer was invited to Paulaner Appreciation Dinner at BoatHouse @ TTDI few weeks back. How can I reject beer and food? As most of you know that I always drunk and always hungry too… The above picture is the dishes that presented to us.

Obatzda (Bavarian Cheese Delicacy with Bread)
This dish is cheesy and nice. Pairing with beer can enhance the cheese flavour. Bread can be a bit filling, cracker will be a good alternative to it. But since it’s bavarian style, let’s stick with the tradition.

Griessnockerlsuppe mit Leberknodel
(Semolina Dumpling Soup with Liver Dumpling)
Light beefy soup with dumpling that look like meat balls. If you not a fan of liver you may not like the dish, but if you are a fan like me then the pairing works quite well. I actually quite enjoy it with Hefeweissbier.

Rinderrouladen mit Kartoffelknodel
(Beef Roulade with Mashed Potato)
After that we have this beef dish again. It may look like a normally meat ball with stuffing but the flavour of this is pack with beefy taste. The mashed is a good compliment to the tick flavours. It could be a bit filling eating this alone, is nicer to share this dish.

Some theatrical act while making the dessert sauce.

Kaiserschmarrn with Cherry Sauce
This is for sure a sweet tooth delight. A pancake with cherry sauce and strawberry, how can this go wrong. The sour and sweet of the strawberry does cut out some of the sweetness of the cherry sauce. Nice texture and good end to the meal.

Overall, I enjoy the meal especially a meal that I can paired with beer. The Oktoberfest Bier from Paulaner is a nice lager that works quite well with food. Certain dish may prefer to have it with hefeweissbier or Dunkel weiss. Having a beer to a dish is a bit too big portion, so if can share the beer and open up your palate will be good. Have fun with it and beside the usual German treats, maybe you can opt for the other dishes that you may find during this Oktoberfest. Cheers!

 

 

1U Malaysia’s Own Oktoberfest Is Still Epic

October 10, 2012 - 9:34 am Comments Off

1U Malaysia’s Own Oktoberfest 2012 by Carlsberg happening last Friday to Sunday was freaking awesome. The crowd was great, the beer was flowing, the adrenaline was pumping, it was an awesome night.

The live band performance really lift up the crowd party mood. Is like a concert with lots of beers and foods going around. Enjoying a big party under the tent. Inside the center tent is freaking hot but yet the atmosphere was rock on!

There are some games at the back, which for me is just some added fun, the main event is at the stage. This year the stage was at the vertical point, so almost everyone can see what’s going on compare to last year horizontal setup, where the 2 sides miss out most of the action.

When the Oppa Gangnam Style music is played, you can see from front to back that almost everyone is doing the horse dance steps. Imagine few thousand people doing a dance together and make silly move among each other. It was way to entertaining and fun. Is sure rock on big time.

Of course, how can we miss out the 1L stein mug which pack most of the tables as many would buy and collect the mugs.

Some table even stack it high up to show the mighty box tower. It was a great fun night, I would say this is one of the best beer party this year. With almost the same kind of action like last year, but just by switching the stage arrangement, the whole fun got even bigger and enjoyable. So much interaction from the performers and the crowd. Maybe it will be even bigger, more fun and excitement next year. Cheers!

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