Shah Alam – Carlsberg, Malaysia’s most preferred beer brand continues its strong legacy and association with golfers around the country with the launch of its preliminary rounds of the prestigious Carlsberg Golf Classic, billed as Malaysia’s longest running amateur golf tournament. 2010 marks the 17th occasion the tournament has been hosted and has gained tremendous popularity amongst the local golfers since its inception. The tournament consists of 40 qualifying legs, which kicked off on 20 June 2010 at some of the best golf clubs across the country including Sabah and Sarawak. The qualifying legs will lead towards the National Finals to be held at the end of 2010 at Kota Permai Golf and Country Club.

Winners of the tournament have enjoyed vast recognition over the years as well as the privilege to play with Pro golfers during the Maybank Malaysian Open, a pro tournament also sponsored by Carlsberg. With this, Carlsberg aims to continue its dominance within the beer category among the golf segment, rewarding loyal customers who are avid golfers and introduce new golfers to the brand.

“Carlsberg is very proud of its esteemed and celebrated history with golf. We have cultivated a strong and loyal consumer base by reaching out to the golfers in Malaysia. Carlsberg Golf Classic is a premier golf tournament recognized by golfers throughout Malaysia,” said Soren Ravn, Managing Director of Carlsberg Malaysia.

“We are very excited to launch the Carlsberg Golf Classic 2010. Each year the participants have shown their rising caliber in the tournament. There’s plenty of golf talents in Malaysia and we want to play a strong part in cultivating those talents and giving them due recognition. There will also be an exciting Grand Prize for the Finals which we will announce at a later date.”

Over the years, the growth and recognition of Carlsberg Golf Classic has attracted interest among golfers including other ASEAN countries. Carlsberg Golf Classic’s reputation as the main golfing platform for amateur golfers led to its series’ debut in IndoChina with Carlsberg Golf Classic Vietnam in 2010.

The series’ popularity also drew the attention of many other brands that seek to be part of the golf calendar. This year, many international brands will join Carlsberg in providing the best golfing experience during the Carlsberg Golf Classic.

The 2010 Sponsors include:
Apparels: Footjoy
Equipment : Titleist and Cobra
Hole-in-One : Tumi, Bremont Watch (RM 10k) + Golf Holiday Package
Hole-in-One (National Finals): Volvo S80
Drinks: Gatorade
Sunblock: Sunplay
Electrical Items : Phillips
Magazine : Pargolf

“I would like to extend our fullest appreciation to our sponsor partners for its support of golf in Malaysia. Our sponsors’ involvement augurs well for the development of the game in the country,” adds Soren. “The Carlsberg Golf Classic 2010 promises to be the tournament that will showcase the best of Malaysian amateur golfers. It will be a step forward to help Malaysia produce golfers of international standards.”

The tournament is open to members of each of the participating golf clubs. The tournament entry fee varies depending on the golf club, and RM30 from each participant will go towards deserving charitable organizations across the nation.

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The Star Online

PETALING JAYA: Carlsberg Brewery Malaysia Bhd’s net profit surged 139.3% to RM30.8mil in the second quarter ended June 30, compared with RM12.9mil posted in the same period last year.

In a filing with Bursa Malaysia, Carlsberg Malaysia said the “significant profit improvement” were due to the acquisition of Carlsberg Singapore, higher domestic sales and higher profit contribution from associate company Lion Brewery (Ceylon) plc.

Its revenue advanced 56.8% to RM334.2mil, driven by higher export sales, the World Cup season and better sales in in hypermarkets and supermarkets in both the Malaysia and Singapore.

Its earnings per share for the quarter grew to 10.08 sen versus 4.21 sen a year ago. The company proposed to declare an interim dividend of 5 sen per share and an interim special dividend of 2.5 sen.

For the first six-month period, its net profit doubled to RM68.7mil, from the RM34.3mil posted in the same period last year.

Revenue rose 41.7% to RM712.6mil, compared to RM503mil in the corresponding period last year.

Managing director Soren Ravn said: “We are very pleased with our half-year group performance, in particular, the RM28.7mil profit before tax contribution from Carlsberg Singapore.” He said the company also benefited from its successful 2010 Chinese New Year festive campaign and the equally successful execution of the World Cup campaign where significant increases in sales were recorded in both Malaysia and Singapore.

“We expect the domestic beer market to grow moderately this year as the Malaysian economic climate improves.

“With good performance in bothMalaysia and Singapore, we expect to continue on a positive track in terms of revenue and earnings growth for the rest of the year,” Ravn said.

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Kuala Lumpur, 16 July 2010 – Through its subsidiary Luen Heng F&B Sdn Bhd (LHFB), Carlsberg Malaysia is further strengthening its portfolio of imported premium beers with the sole distributorship of Asahi Super Dry beer starting from July 2010. Partnership with Asahi Breweries Ltd, one of the largest Japanese breweries, Carlsberg Malaysia and LHFB targets to reinvigorate the brand – Asahi Super Dry by increasing its distribution and marketing efforts at hotel, restaurants, café and chain retailers.

At the media launch held at an exclusive club in Solaris Mont Kiara, Managing Director of Carlsberg Malaysia Mr. Soren Ravn commented that Japanese food and culture is widely recognized here in Malaysia and has become part of our lifestyle, particularly for the young adult consumers. “We see potential in Asahi Dry brand and are confident that it will continue to grow, not only limited to Japanese restaurants, but also in trendy F&B outlets, premium hotels, resorts and country clubs. With the strong distribution network of Carlsberg Malaysia, we are confident to boost the sales and popularity of Asahi Super Dry as one of the best beers imported from Japan for its premium image, taste, quality, and reputation throughout the World”, Ravn added.

Introduced in 1987, Asahi Super Dry, packaged in a metallic exterior look, is a lighter flavoured beer that offers beer consumer a discernible refreshing drinking pleasure. ASAHI means Rising Sun, Karakuchi means dry, and the added adjective ‘Super’ is to highlight its crispness.

The sole distributorship of Asahi Super Dry to LHFB is to leverage on the established sales distribution network of Carlsberg Malaysia. “Leveraging on the synergies in sales and marketing of Carlsberg Malaysia, we aim for Asahi Super Dry to be a must-have premium imported beer at some well-known Japanese restaurants, trendy bars, premium hotels and resorts as well as upmarket retail stores nationwide including the duty free islands”, Ravn shared.

In the On-premise outlets, Asahi Super Dry is available in 640-ml and 330-ml bottles and 135-ml can, whilst in 640-ml and 330-ml bottles and 330-ml can in off-trade retail outlets.

Invited as guest-of-honour, His Excellency Mr. Masahiko Horie, Ambassador of Japan Embassy, Malaysia graced the event as to show his support towards the positive development of the Japanese beer brand at the ceremony. Representatives from Asahi Breweries Ltd – Executive Officer / Head of International Headquarters Mr. Toshio Kodato, Senior Officer / Senior General Manager of International Headquarters Mr. Tadashi Nakai, Regional Manager Mr. Takumi Yamaguchi flew in from Tokyo, Japan to mark the important milestone of Asahi Super Dry and took the opportunity to promote the brand to the trade customers at the launch event.

Other representatives from Carlsberg Malaysia are as follows:
1. Datuk M.R. Gopala Krishnan – Non Executive Director of Carlsberg Malaysia
2. Dato’ Chin Voon Loong – Deputy Managing Director of Carlsberg Malaysia
3. Mr. Kenneth Soh – General Manager of Luen Heng F&B Sdn. Bhd.
4. Mr. Sean Soh – Commercial Manager of Luen Heng F&B Sdn. Bhd.

Luen Heng F&B Sdn Bhd will have a Asahi Super Dry Street Party for consumer coming soon at the Pavilion Connection Area and Bukit Bintang Entrance. This street party is a weekend fiesta where participating F&B outlets at the Pavilion KL will be offering great deals on Asahi Super Drybeer. There will be interesting games and attractive prizes to be given away, including free vacation, travel voucher and ASAHI gifts.

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