[*Drum Roll....*] And the free beer event is organise by…… Tiger Beer. A big gimmick with good turn out and result. Within 1 week, the facebook site almost hit 10,000 fans. I was hoping for new beer to launch, but who else got this kind of big budget to pull it off with Facebook ads and newspaper ad.

Lucky I was early, as the line is still not that long, if I came just few minutes late, the line would have gone by 50 meters away. This event crowded the whole back part of Asia Cafe in Subang.

People keep coming and adding, you can see many are cutting the line but lucky got some security prevent them from doing so. I can see all sort of crowd, ranging from young crowd basically from the nearby college, all the way to senior uncles and aunties.

Each person are given 4 cans of Tiger beer. I would said the event is very successful in promoting Tiger new look, for this it ensure that the Tiger they give away are not old stock or expire product.

The amount of free beer they giving away… damn a lot. Of course many people ask why do it in Asia Cafe and not other better landmark. I guess looking at the facebook hype and the location of Asia Cafe, just a guess of mine, maybe they are targeting the college age student to create a branding that will grow with them. For those that receive free beer for the first time, this experience will always stay. And for those who manage to line up 3 to 4 times that memory will stay forever.

So will this 4 cans of beer change the market share of Tiger Beer in Malaysia? That, we will have to find out in future, as for now those who received the 4 beers are happy with their free beers. I’m wondering will Carlsberg or Jaz Beer counter this marketing to create a whole new level of marketing war between the giants? That will be interesting! More free beer please!

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I do a search online and found that International Beer Day (IBD) is not really a big thing yet. From Wikipedia IBD fall on 5th Aug every year. It was created to opposed Oktoberfest in Germany. This event was created Santa Cruz, California.

They even have their official website http://internationalbeerday.com/.

How to Celebrate International Beer Day
1) Find A Local IBD Celebration on the Beer Map.

2) Drink With Friends
If you were thinking about spending International Beer Day by yourself, think again! Drinking beer may be the most important part of celebrating International Beer Day, but we’re pretty convinced that beer goes best with a little conversation. So drag your friends out to an IBD celebration or invite them into your home, but make sure you have some camaraderie to go with your brews.

3) Enjoy Beers From Other Cultures
It’s a big beer world out there, full of wondrous new flavors. Be adventurous, try something new on International Beer Day!

4) Give the Gift of Beer
Beer tastes better when someone else buys it for you, so it’s a tradition on International Beer Day to buy a beer for a friend and present it to them saying, “I bring you the gift of beer.” By giving the gift of beer to your friends and receiving the gift of beer in return, everyone’s beer becomes much more delicious.

5) Thank a Brewer, Thank a Bartender
Thousands of men and women around the world have devoted their lives to providing us with the enormous variety beers we have available to us, and on International Beer Day it’s important to let these people know that we appreciate them. So write a note, leave a tip, make a call, or just say thanks, but make sure your brewers and bartenders know that you love them.

So far in Malaysia, we know Brussels Beer Cafe is doing a promotion on that day. Any other pub is doing it? We will update if we know about it. Cheers!

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By now, we all know that in this country we have more female then male. Once covered male scene have slowly become female dominance. There so many ladies night out there but not a single guys night or promotion.

Pub, bar, disco, F&B outlet are banging on more female to spend their money compare to the guys. Female are more sophisticated then male as they look for new things, details, environment, company, design and etc. Of course is the guys that normally pay the bill.

I don’t think female window shopping for beers but they do actually try out new things or new place more that man. Female will be the market decider. Look at how many Hoegaarden female drinker that change man views on the drink. Look at how Guinness draught become the hit drink for the ladies. Even the newly open Library at Mid Valley ask 3,000 ladies in their survey to create the new place.

Almost all the happening place are pack with ladies. As female is the one that mostly decide where to eat or drink. Guys will just “whatever” and let the ladies decide. Pub owners should target the ladies as if the pub got a lot of lady crowds, the man will surely come in. As man are basically attract to the ladies or another way to put it – plain horny.

Same goes with the beer market, I see more and more ladies drinking beer. I always though that female will tend to go for flavour beer and sweet sour stuff but how wrong was I, is actually the guys that are doing this now a days. As I found out that most people that order beer don’t even like to drink beer. Sad case but true. They be more happy drinking coke or coffee more then beer.

By saying so, the market is coming up with lots of new beer and the ladies are the one that go for it, trying it and recommend to the other people. Surprise! Surprise! Maybe Jaz beer should put up good looking guy as their brand ambassador. But for sure, female have become the decider in most part. Now is time to convince more female to drink beer…haha

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