Bocq Agrum and Apple just arrive at our shore few days back. Now available at Ales & Lagers. It come in a 250ml bottle, that can goes quite nice with food. It’s a light wheat beer with fruit flavour. Agrum is a mandarin orange flavour while the other one is apple flavour wheat beer. Have fun trying! Cheers!
Almost half a year has gone, we are entering to the next half. Nothing much has change in the beer industry, except that there will be another price hike of 3-4% in June for both GAB and Carlsberg product in Malaysia.
For me, last year is a boring beer scene year. We didn’t see many new concept bars and what happen is, many bars move from KL town to Ipoh or Penang. While the scene here drop to a standard boring same thing. All the new bars in the market are just a copy of other bars that doesn’t show much of idea input to opening a bar.
Of course, lately many people are toying with opening a cocktail bar. One that just opened 1 month back is Omakase + Appreciate at Ming Annexe Building in KL. A small hidden place in town. More bars are looking for new drinks to add on to their menus.
Of course, I’m mostly busy with my own Ales & Lagers, which for many is quite hidden as well. We did get a lot of enquiries from many customer about the beer market here. If you asked me, I’ll be like an opposition slogan “UBAH”. I think bar should now change and adapt into different scenario, rather then just fighting for the market, we create a different genre to capture the market. Of course, this mean a lot of advertising and promotion to capture the crowd.
The best place doesn’t mean it’s crowded but thumbs up given by the customer every time they came. Many consumer are looking for something new and fresh but the market don’t offer this type of alternative. Not many willing to take the risk, just like Taps Beer Bar open more then 1 year now many beer drinkers still haven’t pay them a visit to try good craft beers for around the world. Most consumer will go for advertise brand, but sometimes is the specialty places that offer the best thing in town.
More and more specialty bar scene are setup and many are in the planning. I hear there will be tequila bar coming out soon, more whisky bar are in the midst of planning. I have no doubt may of this place will be a big hit if they push the right concept. Concept of just having fun in a place is no more that outstanding this days. Weirdly, the trend setter of today is not the young 20-30 age group. They are actually the part that hold back the industry, getting drunk and have no clue what they drank.
The 30-40 age group have become the module of trend setter that eyeing for specialty product and this will certainly boost bar concept. Prices will always determine the crowd but noble good product will have a good range of customer visiting the places.
I hope new concept bars come in to KL soon to start the trend, I have heard the plea for good places lately where many business owner are lacking in concepts and ideas. Stop following the trend and start creating a new idea that can capture a niche market that will evolve.
For many out there, a beer is still a beer, but for beer fanatic like me a beer means a lot of things. The saying goes, “Good People Drink Good Beer”. Cheers!
Sssshh…….it’s a secret! Premised on the unknown, Carlsberg’s ‘Where’s The Party?’ (WTP) is not for the faint hearted, tired-after-one-hour, wallflower or need-my-sleep type. It is for those who are bold enough to take on a party of epic proportions because they know no other occasion can hold a candle to a Carlsberg WTP.
In 2012, WTP III saw 1,200 revellers from Malaysia, Hong Kong and Singapore being kept in the dark until the big reveal on which state the party was being held came merely days before. Still clueless on the venue and every other aspect, yet completely hyped about the endless possibilities that the unknown holds, people committed to WTP III and Carlsberg delivered on its promise of making it an epic experience.
First there was the venue renowned for rocking the night away, the Penang Hard Rock Hotel. But not satisfied with an indoor bash, Carlsberg played host at a beachfront extravaganza that was the party ground for the brand’s first ever 3-nation WTP. The music was wicked, with a series of internationally acclaimed acts and local powerhouses taking the stage including Mad August, Rubberband, Love Cubic, Kelis, as well as DJs Norman Doray, Mayumi and Nikki, just to name a few. To top it all off, ice cold Carlsberg flowed. Who could ask for more?
Well, WTP is back and it holds the promise of being epic-er. The fourth installation of one of Asia’s most unique and raved about parties this time around is set to take off on July 6 in Malaysia. Carlsberg’s lips are sealed on all the rest.
Loyal Carlsberg fans and those who want to be a part of the “It” group who make it onto the WTP IV list of guests, now need to pay close attention. The same rules apply which means WTP IV will remain a mystery in all manner of speaking, asides from the date of course. One should mark July 6 in your diary if you’re serious about partying with Carlsberg.
If the entertainment was wicked last year, it’s expected to be other-worldly this time around with stars from the local and global party stage congregating under one roof. And if you’re in, so are three of your nearest and dearest.
Keep your ear to the ground or you can go to facebook.com/Carlsberg or www.carlsberg.com.my for more information. Till then, here’s a glimpse into what happened at the last WTP. And remember, what happens at WTP, stays at WTP!
Many months ago I wrote to Carlsberg Malaysia to see they able to bring me a collaboration between 3 breweries beer from Jacobsen,Baltika and Mikkeller. Since Jacobsen is part of Carlsberg so I was trying my luck to see would they able to bring in this beer for me to try. Just after Chinese New Year (CNY), Carlsberg emailed me back that the beer I requested has arrived and the MD would love to do a tasting with us. I was glad and happy when I received the news.
The beer I requested from Carlsberg Malaysia is Royal Rye Wine. A beer that was brewed in honour of Queen Margrethe II of Denmark’s visit to St. Petersburg. I was just trying my luck when writing in to Carlsberg but was really happy they bought in 3 bottles. Not too sure why the beer don’t have label on it, from the internet research the beer is no more in bottle form and only available in draught at Copenhagen. So I believe this 3 bottles may be direct from the fermentors.
To crack open this bottle is not easy, the cork is so tight, shaking and twisting it doesn’t seem to work. In the end we have to used the cork screw to pull the cork out. May look like a champagne cork but the thing don’t pop out that easy.
Can smell the rich aroma, the pouring of the beer is smooth and highly carbonated. The aroma of the beer is very malty with nice spices linger with sweetness. The colour of the beer is dark reddish brown with light caramel colour head.
The entry of the beer remind me a lot of belgian Trappist beer. A start with spices with candy sweetness of dark fruit. A complex middle of flavour and smooth easy drinking body. From the internet, the beer stand at 9.5% abv.
I only taste rye bread twice in my life, can’t really judge the rye flavour there. With the sweetness and bitter end I can easily paired with meat with sauce, mushroom may bring out further the flavours. This beer is something different compare to most I tried. Although it have plenty of belgian trappist DNA in it, at the same time is different from the overall character. If only I can age this bottle for few years, then this beer will be even more unique and complex in taste and flavour, hopefully. Cheers!
What can be better than enjoying two highly-charged back-to-back football matches surrounded by like-minded football die-hards at your favorite bar? How about having the likes of Robbie Fowler, Lee Sharpe, Tore Andre Flo or Steve McManamman joining in the revelry with a cold Carlsberg in hand?
Malaysian football and Carlsberg fans were treated to a rare opportunity to be in close proximity with some of the best English Premier League players to have played the beautiful game. Held in conjunction with Carlsberg’s viewing parties for the Tottenham Hotspurs vs. Manchester City and Liverpool vs. Chelsea matches, the brand took a total of 27 football legends on a whirlwind bar-hopping ‘Meet The Fans’ spree throughout the Klang Valley.
With many eager fans anticipating the sessions with the EPL legends, the former players were split into groups so they could visit SOULed Out, Sri Hartamas; Dong Men, Scott Garden; and Brussels, Jaya One, before congregating at Movida, Sunway Giza for the rest of the night.
Thanks to Carlsberg, fans were able to have their photos taken, get autographs and even grill some of the stars of the night with footie questions.
“EPL fans worldwide have been looking forward to these two matches as there are not many super clashes left till this late into the season, and Malaysian football fans are some of the most enthusiastic around. With the EPL legends in town, we were able to give our consumers and fans of the game an even more exhilarating and unique viewing experience of these two games,” said Soren Ravn, Managing Director of Carlsberg Malaysia.
“Our consumers have come to expect the very best from us given football has long been a part of Carlsberg’s rich heritage. Over the years we have earned the right to be the game’s beer of choice and with our official involvement in EPL, fans should gear up for even more excitement when Carlsberg kicks off the 2013/14 season in August as the League’s beer partner for three years. Now that calls for a Carlsberg!” he concluded.
In addition to the above, Rob Jones, Dietmar Hamann, Stephen Henchoz, Frank Le Boeuf, Dennis Wise, Ronny Johnsen, Bjørn Tore Kvarme and Jason McAteer were the other legends who visited the outlets.
At the Carlsberg football viewing parties, customers were given the opportunity to participate in the ‘Guess the Score and Win’ contest. A wide range of attractive prizes from sports gear to official Premier League merchandise and collectibles were given away at the end of each match. In addition to these giveaways, fans at Movida had the opportunity to test the speed of their kicks against the legends at Carlsberg’s speed cage challenge. This and other halftime games culminated with the presentation of a wide screen 50 inch LED television as the grand prize.
Over the years, Carlsberg’s love affair with the sport has resulted in its sponsorship of Liverpool, Arsenal, Tottenham Hotspurs and Stoke City football clubs. It is also the official beer for several major national and international tournaments, including the UEFA EURO Championships which began in 1988. For UEFA EURO 2012, the brand in Malaysia took 100 die-hard fans on a football trip-of-a-lifetime to catch the championship semi-finals live in Ukraine.
