Beer Shop

GAB Unveils A Legacy Of Craft At Affligem’s Official Launch

November 12, 2014 - 10:10 am No Comments

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Guinness Anchor Berhad (GAB) introduces a legacy, a legacy of craft known as Affligem. A distinctive luxury specialty beer with a rich history, that will meet the demands of more discerning consumers.

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Amidst a sophisticated atmosphere that drew inspiration from the time Affligem was discovered, guests were introduced to the super-premium beer’s rich and exquisite taste, and were given a fine and intimate Affligem experience.

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“It gives us great pleasure to launch a Belgian craft brew with a rich history dating back to 1074. Affligem is alive with heritage, purity and craftsmanship”, explained Hans Essaadi, Managing Director of GAB. “This being the first super-premium brand in our portfolio, Affligem appeals to sophisticated drinkers who appreciate fine, quality and intimate occasions.”

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The beer was first brewed in Belgium by six knights who, in 1074, gave up the pursuit of war and committed themselves to purity, to the art of brewing beer. They were rewarded with a precious discovery; a taste so pure, unique and full character that they dedicated the rest of their lives to it.

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The original recipe for Affligem, has been passed down through generations since 1074, unchanged, and an unwavering commitment to excellence continues throughout the brewery’s day-to-day execution. This includes the process of “Double Fermentation” – adding a special yeast to the freshly-brewed bottles, giving Affligem its distinctive, mature and complex taste.

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Over the years, Affligem has won gold at a series of industry awards, including the prestigious ‘European Beer Star Awards’, where some of the most renowned and beer-savvy experts congregate to judge authentic specialty beers. Further accolades were also achieved at the ‘World Beer Cup’, celebrating the superior taste and quality of Affligem.

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Affligem is made for private, cosy and relaxed occasions, ranging from one-on-one fine dining to a small gathering of good friends. Affligem is available in premium dining establishments, intimate bars, premium grocers and convenience stores nationwide from October 2014.

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The formal affair introduced the Affligem Masters, who demonstrated various methods of enjoying the Affligem experience through the signature pouring rituals. The Experience Pour is the complete pouring ritual, with a set of unique equipment that allows drinkers to savour the intense fruit, citrus and spice flavours. The Classic Pour is a simplified ritual that allows drinkers to enjoy the fruity hoppiness of Affligem.

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With the addition of Affligem, GAB plans to appeal to the super-premium beer segment in Malaysia by presenting a quality Belgian craft brew, every bottle double fermented, with a recipe still pertinent to today’s tastes and lifestyle, since 1074.

Nickeldime Drafthouse (Singapore)

October 21, 2014 - 9:30 am Comments Off

The month of October sees the birth of a well established watering hole in Singapore, Nickeldime Drafthouse. Situated at a strategic location of Novena, it’s just 5 minutes walk from the MRT station.

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The Concept
Quality food paired with quality beer at the price that does not hurt the wallet for men and the purse for the ladies. At the corner of the shop is a section setup as the bottle beer shop of which attractively priced beers are available for takeaway.

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Spacious seatings and beautiful retro decoration makes the whole experience relaxing and conducive for some good companies and conversations.

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The Beers
Craftbeers from American, British to Belgium. From Lager, India Pale Ale to Porter, the varieties of beer will spoil you for choice. If the bottled beers variety is not enough, there’s 15 taps with fresh from the kegs are served everyday. Proceed to the counter and look for the friendly bartender for what they have to offer that day on draft.

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The Food
Beer is definitely the theme here. As if the vast amount of beer selection is not enough, the food is inspired and infused with beer. With good selection of bar bites, pizza, burgers and ribs for the protein hungry patrons, the food will not disappoint.

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The Conclusion
Definitely should come and experience Nickeldime Drafthouse if you are a local. If you are vising Singapore, include this in your must-try list for craftbeer place to visit.

 

Contact Info
Address: 273 Thomson Road, #01-06, Singapore 307644
Facebook: https://www.facebook.com/nickeldimesg
Tel: +65 6256 0261

Beer Excise Maintain For Malaysia Budget 2015

October 10, 2014 - 7:17 pm 1 Comment

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The excise duty for Beer maintain at RM7.40 per litre + 15% add valorem stay on. So we are safe for now, till the budget 2016 announcement. Let’s cheers to that!

Kirin Ichiban Brings Good Times To Glampers

October 9, 2014 - 9:27 pm 2 Comments

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Kirin Ichiban organised Malaysia’s first Glamping Night 2014, bringing ‘Glampers’ a one-of-a-kind experience that combined the best of camping and Japan.

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Throughout the evening, Japanese-inspired performances and activities were a feast to all senses. Glampers got the chance to decorate their own lantern upon arrival, which was later used for enhancing the overall atmosphere.

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Tents were spread across the venue, where Glampers had to experience all Japanese-themed activities to complete their ‘checklist’. Activities included Kendama (traditional Japanese game), arts and crafts, which included DIY silkscreen art and a DIY box seat, and delectable Japanese bento boxes.

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“Glamping Night by Kirin Ichiban aims to bring the best of Japan to Glampers”, said James Kim, Representative of Kirin Ichiban Malaysia during his opening speech. “This is camping with a Japanese twist, and we aim to bring new and even better experiences through Glamping Night every year”.

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Upon completion of all activities, Glampers stood a chance to win the ‘prize of a lifetime’ by submitting their completed checklist. The ‘prize of a lifetime’, which was only revealed at the end of the night, is a 5-day-3-night trip to Japan which includes an exclusive tour of Kirin Brewery and an experience at the annual Chichibu festival. The lucky winner of the night was Clione Sia.

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“We want to create moments of joy for our consumers, as Kirin Ichiban is brewed for good times; hence the concept of Glamping Night and the ‘prize of a lifetime’”, continued James.

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The Glamping campaign started in late August and ended on 21st September 2014. Glampers included consumers who purchased in the on-trade segment and registered to attend Glamping Night 2014. Attendees also included Glamping digital contest winners.

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As Kirin Ichiban aims to bring the best of Japan’s experiences to consumers, anyone can now stand a chance to win a trip to Japan, as well as an exclusive tour of the Kirin Brewery and annual Chichibu festival! From now till mid-November 2014, purchase any Kirin Ichiban from on-trade establishments and off-trade stores (supermarkets and convenience stores), receive a scratch card and stand a chance to win a prize of a lifetime!

GAB Sets New ‘Mugnificent’ Record

September 25, 2014 - 12:06 pm Comments Off

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Hints that something big awaits the public were dropped weeks before the launch of Guinness Anchor Berhad’s Oktoberfest celebrations. Does size really matter? Is big better? The curiosity of many was laid to rest when the country’s leading brewery unveiled Malaysia’s Biggest Mug at their launch of the annual beer festival. Standing at 2.6m high and 1.72m wide, the giant replica of the company’s renowned Oktoberfest 2014 promotional mug, created a new record that was endorsed by The Malaysia Book of Records at the event.

Hans Essaadi, managing director of GAB said: “Oktoberfest is a popular festival that many look forward to annually. And so this year, we decided we are going to commemorate it in a big, extraordinary way; hence the grandeur you see before you. This feat definitely has been a rewarding challenge especially now that we’ve set a new record in The Malaysia Book of Records.

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“Having organised the festival successfully for six years, this is an undeniably proud moment for us here at GAB. We are thrilled to bring you a bigger and better Oktoberfest celebration this 2014. Look out for Malaysia’s Biggest Mug as it travels across the country next month,” he said at the launch held at the brewery’s tavern.

Attendees at the media launch were given a glimpse of what’s in store throughout the month of October as they indulged in popular German fare, enjoyed the traditional Oompah band, participated in beer stein race, and were enthralled by magic tricks.

The Biggest Mug which took about a month to complete, is made out of fibre glass. The giant vessel, which can actually hold liquid, will be travelling the peninsular so consumers can have a closer look and partake in Malaysia’s Biggest Mug “Guess the Litre” challenge. The top 5 participants who provide the correct or closest estimated volume of liquid the receptacle can hold, wins a year’s supply of Tiger Beer.

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Be sure to note the following dates and locations of Malaysia’s Biggest Mug:

  • Oct 2: Festival Walk, Ipoh
  • Oct 3 and 4: Setia Walk, Puchong and Auto City, Penang
  • Oct 10 and 11: Scott Garden, PJ and Upper Penang Road
  • Oct 16: Desa Sri Hartamas
  • Oct 17 and 18: Changkat Bukit Bintang and Jonker Street, Malacca
  • Oct 24 and 25: Sunway Giza, PJ and Sutera Mall, Johor Bharu

As for the hand-held version, the GAB Oktoberfest mug is available in two designs. To collect, simply buy four pints or two jugs or two buckets or a tower of either of the participating brands (Tiger, Guinness, Anchor, Heineken, Kilkenny, Kirin, Smirnoff, Strongbow, and Paulaner) for one Oktoberfest mug.

Log on to GAB’s Oktoberfest Facebook page from now until Oct 31 for more news and exciting activities.

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