After almost 3 years doing craft beer shop in KL and the recently open craft beer bar. I notice that is not easy to convert a regular beer drinker to craft beers. There are 2 facts that I can’t easily change.
1. Price Point
Craft beers price is always around 3-4 times the price someone would pay for a locally brewed beer. With extra cost from importing in the beer plus logistic the beer price skyrocket. Hence a lot are not willing to drink craft beer at that price point.
Many beer consumers will go for the brand rather then taste. We did many blind test before to see how many people able to guess out their favourite beer. The percentage are low. Most consumer will go with famous brand and not so willing to give an unknown brand a go.
To my surprise, is easier to introduce a wine guy a craft beers then a beer drinker. I was pondering about this for a while. Then I guess I manage to find the answer. Coincidentally there are 2 facts to support this as well.
Wine drinker normally will taste the wine a bit more in depth. Smell and taste become normal thing to do when they have the first sip. Looking at the colour, the lace and the swirl makes them aware of the wine character. Hence they practice that with craft beers too.
The wine drinkers are not so brand conscious. Partly because, the fundamental are to taste and look at appearance. Sometimes a cheaper wine will taste better then the highly price wine. It be one a habit that they drink regardless of brand.
Well, converting a wine drinker to love craft beer is not easy but for them to taste the beer is much more acceptable compare to a beer drinker.
Is still a long way to introduce craft beer to the market. So to change people to try out craft beers, first we need to find ways to reduce the prices of the imported craft beers and secondly create a brand that people recognise and trust.
Well, creating a new market is always not easy but doesn’t mean it can’t be done! I’ll try my best to introduce craft beers to more drinkers! Cheers!
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Craft beers scene in Singapore have grown rapidly for this 2 years. From Good Beer Company, Brewers’ Craft, Smith Street Taps, Thirsty… One of the newer ones are Druggist! Open by the same people that runs The Great Experiment @ Pasar Bella, Singapore.
They variants of Taps to choose from. 23 to be exact. Which is the most in Singapore when I visited during March 2015. Trust me, with that many selection on draft, is really spoil with choices!
The setup of the place is simple and clean. Have a touch of vintage Chinese setup and some modern elements to it. The place cosy with simple nice setup.
There’s no beer menu here except the big board above the draft. To order you have to go to the counter. You can place your credit card there if you plan to have a running bill. You may want to order when the line is clear. As the selection on draft is big, some may take a while to make up their mind.
The place is chill with nice air conditioning. As Singapore weather is just as bad as the Malaysian weather. I took a short walk from the MRT station. Chilling inside for sure is my preferred choice.
Although the there’s no bar here, chill out at the short table is quite cool too. The room space between is table is spacious enough. I may be the one that are too loud most of the time. I like that when the place is pack up, it’s just filled with talking sound.
They offer some snacks and bites too. I tried out the coffee pork ribs which is quite interesting. Roasted coffee aroma, nice sweet flavour and off the bones tender on the meat.
You can order the food at the counter too. They have a simple selection to choose from. This is the place that easy to go in but hard to get out. Because I would stay on try as many beers as I can. Highly rcommanded. Try it out yourselves. Cheers!
119 Tyrwhitt Road, Singapore 207547
04:00pm – 11:00pm (close on monday)
PHONE: +65 63415967
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Cantina’s guys (Curbside Cantina, Modena Cantina, Popup Cantina) came up with a shrimp taco which it’s quite special. The salsa for the taco they add in Cincalok.
Cincalok or Cencaluk is basically fermented shrimp, one of Melaka famous delicacy. Surprisingly a lot of younger generation of Malaysia don’t know what is it! I know this is a beer blog, I’m shock that how much Malaysia have lose it’s local food culture and heritage.
Well, to my surprise, not only Cincalok works well with salsa it also compliment with some of the hoppy beer. The pungent of the Cincalok and the aroma of the floral hops paired well together. The bitter of the beer blend well with the salty like fishy of the Cincalok.
If you are reading this blog and never try or heard of Cincalok before, it’s time to find out more and try it. Cheers, happy pairing!
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Like all idea and concept, it always start somewhere. Well The Great Beer Bar starts from here (the above picture). A drunk chill out night with Yan (The one on the green bean bag). By the way, The Great Beer Bar is not a solo project. It was after a heavy night of drinking, that the idea to expanding Ales & Lagers came to the topic.
Ales & Lagers is a small place in Solaris Dutamas (Publika), within 2 years we have grow the customer base that becomes my good friends. Expanding the place always come to mind.
To make it happen, it took us around 6 months to make it happen. Is not a roller coaster ride but a lot idea changes that bring forth this place. With a lot of help from friends everywhere, including Singapore, Bangalore and States. James (white guy in the picture) help us to fixed up the draft system at The Great Beer Bar.
The confident part was mostly given by customers that have been growing with Ales & Lagers. Maybe they wanted a bigger and nicer place to hang out. For me, is to bring more people to drink craft beers. The Great Beer Bar was not the first name that pop into naming the bar. I wanted to called the place “W”, then craft place, hoppy bar, Ales & Lagers 2… End up we choose The Great Beer Bar. With that name came with big responsibility too. Can’t call a bar Great Beer and didn’t serve good beer to customers.
Since open, we still learning to draft the beer correctly. Serve the beer on its optimum. Still learning the draft system to carbonate the beer correctly. We hope this bar will further bring more people to enjoy craft beers. Cheers!
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